公开(公告)号：US20150220977A1

公开(公告)日：2015-08-06

申请号：US14170028

申请日：2014-01-31

Applicant: Apple Inc.

Inventor： Mehul K. Sanghavi ,  Fan Yang ,  Jeffrey Michael Banister

IPC: G06Q30/02

CPC classification number: G06Q30/0249

Abstract: Systems, methods, and computer-readable storage media for providing advertisers with a mechanism to dynamically adjust budget constraints in order to take into account the advertisers' preferences for targeting users associated with specific dimensions within the segments targeted by a campaign. In particular, advertisers can specify a line specification that sets forth soft and hard constraints, where the hard constraints set caps for spend and the soft constraints set forth desired range of spend for categories in one or more dimensions and a relative importance of the spend in each category. The line specification can then be used to derive spending preferences that can be used to guide how spend is allocated over time.

Abstract translation: 系统，方法和计算机可读存储介质，用于向广告商提供动态调整预算约束的机制，以便考虑广告主的偏好，以针对与活动所针对的区段内的特定维度相关联的用户。 特别地，广告商可以指定线规格，其中规定了软和硬约束条件，其中硬约束设定支出上限和软限制为一个或多个维度中的类别提供了所需的支出范围以及支出的相对重要性 每个类别。 然后可以使用线路规格来获取可用于指导如何随时间分配支出的支出偏好。