摘要:
Embodiments of the invention relate to an architecture or extension to a window manager. In particular, the extension can provide for a window rotation feature that can be exposed as a rotate button. Additionally or alternatively, the rotation feature can be activated based upon a diverse set of conditions, events, and/or commands. Upon activation of the rotation feature, the window manager can rotate a window about an axis to expose a secondary surface that can be populated with alternative content that is distinct from the content of the primary surface of the window. In addition, the architecture provides techniques for identifying both double-sided graphical objects and potentially double-sided objects.
摘要:
The claimed subject matter relates to an architecture that can provide configurable entities in connection with electronic archival of print-based media. In accordance therewith, print-based media can be archived electronically (e.g., by imaging or scanning the print-based media) in a remastered form that provides for displaying the original work with readily modifiable entities, such as advertisements. Media or entities can be selected based upon the original advertiser, the original product, or another element or feature of the print-based media, and can also be selected based upon a profile associated with the media consumer.
摘要:
The claimed subject matter relates to an architecture or extension to a window manager. In particular, the extension can provide for a window rotation feature that can be exposed as a rotate button. Additionally or alternatively, the rotation feature can be activated based upon a diverse set of conditions, events, and/or commands. Upon activation of the rotation feature, the window manager can rotate a window about an axis to expose a secondary surface that can be populated with alternative content that is distinct from the content of the primary surface of the window. In addition, the architecture provides techniques for identifying both double-sided graphical objects and potentially double-sided objects.
摘要:
Wish list creation and population is provided where users can associate one or more images as items in a wish list. To this end, an image can be provided, such as a photograph taken by the user, and analyzed to locate matching items and information related thereto. In this regard, the user can observe and desire to purchase an item without knowledge of specifics about the item. The user can then take a picture of the item and tag the picture for upload to their wish list. Matching can be provided to identify one or more items in the picture to facilitate retrieval of information related to the items. Also, items can be selected based on discerned characteristics of the picture in a design/fashion consultant context.
摘要:
The claimed subject matter relates to an architecture that can quantify a value of a consumer transaction to a market ecosystem. The value to the ecosystem of the transaction can be based upon features of the transaction as well as dynamics unique to the ecosystem. In addition, the value can be monetized as well as aggregated in order to produce a net economic value of a set of transactions involving a particular consumer. The architecture can further facilitate a repatriation of all or portions of the net economic value to the consumer, potentially based upon ranking and/or loyalty tiers.
摘要:
The claimed subject matter relates to an architecture that can facilitate enhanced experiences in connection with consumer shopping and/or vendor advertising. The architecture can receive an intent parameter that relates to a shopping objective of a shopper, associate the shopper with a profile, receive a set of advertisements from one or more vendors, and select a suitable advertisement for display to the shopper based upon the intent parameter and/or the profile. The architecture can also maintain a veracity score for the shopper that can indicate the shopper's tendencies to follow through with objectives listed in the intent parameters. The veracity score can be utilized, e.g., as a benchmark for bidding advertisers.
摘要:
For a multi-party advertising exchange including advertising and publishing entities from disparate advertising networks, flexible advertising transaction accounting methods are provided for circumstances where a relatively small number of trusted participants agree to reduce onerous reporting requirements conducted at a per transaction level. Trusted participants optionally report aggregate data for transactions including aggregate fraud data measurements to determine aggregate apportioning of cost and payments associated with advertising transactions. Aggregate reporting, subject to safeguards, enables a reduction in the overhead associated with per transaction accounting, and other participants need not duplicate measurements of trusted participants who are positioned best to collect the measurements, enabling a cooperative effort to the benefit of all of the trusted participants.
摘要:
An optimization tool is provided for individual participants who participate in multiple online advertising environments wherein the tool interfaces with the multiple environments in an optimal manner on behalf of the individual participants. A participant using the tool can specify goals and/or constraints for participating in one or more of the networks, and then the tool automatically optimizes advertising expenditure for advertising transactions across the different networks. The tool also tracks the performance of the participant across the different networks and dynamically tunes the participant's advertising expenditure based on such performance as well as the changing conditions of the marketplace.
摘要:
For a multi-party advertising exchange including advertising entities and publishing entities from different advertising networks, automatic apportioning of advertising transactions across inventory from different advertising channels is provided. Optimal combinations or advertising bundles of different channels are generated for the participant based on an analysis of inventory across different advertising channels for a given set of participation goals/constraints. A small portion of a participant's overall advertising expenditure can be held back for exploratory purposes to determine better combinations of advertising channels based on actual performance over time.
摘要:
For a multi-party advertising exchange including advertising and publishing entities, each participant can specify one or more utility functions that are invertible with respect to a common measure, such as revenue. In one non-limiting embodiment, each utility function is invertible with respect to expected revenue per standard advertising unit, e.g., expected cost per impression. The disparate utility functions of multiple participants are also normalized within the advertising exchange by converting the utility functions to the common measure enabling the comparison or translation of a first set of utility functions to a second set of utility functions in quantifiable terms. Various system refinements are provided and disclosed according to a host of optional embodiments.