摘要:
Systems and methods for analyzing the content of online conversations using data mining technologies are provided. Methods and systems for utilizing the results of data mining technology implementation to retrieve relevant advertising content and/or other relevant information for display in association with the content of an online conversation are also provided.
摘要:
An influential persons identification system and method for identifying a set of influential persons (or influencers) in a social network (such as an online social network). The influential persons set is generated such that by sending a message to the set the message will be propagated through the network at the greatest speed and coverage. A ranking of users is generated, and a pruning process is performed starting with the top-ranked user and working down the list. For each user on the list, the user is identified as an influencer and then the user and each of his friends are deleted from the social network users list. Next, the same process is performed for the second-ranked user, the third-ranked user, and so forth. The process terminates when the list of users of the social network is exhausted or the desired number of influencers on the influential person set is reached.
摘要:
Computer-readable media having computer-executable instructions and apparatuses provide a keyphrase navigation map (KNM) for a document page. Keyphrases are extracted from the document page. Keyphrase clusters are subsequently formed by a measure of relevancy, and a salient keyphrase is determined for each cluster. A thumbnail is formed with tags corresponding to the salient keyphrases. A selected tag is expanded with associated keyphrases. An associated keyphrase may be further selected in order to facilitate the navigation of the document page. The displayed tags on the thumbnail are positioned in accordance with locations of associated keyphrases in the document page.
摘要:
This invention provides a system and method for predicting user demographic attributes for non-registered users and users with incomplete profiles. The invention uses demographic information from registered users and user search history logs to create a database of information that associates the users' search history habits with their demographic attributes. The invention creates a first database that associates users' search query history with their demographic attributes, and also creates a second database that associates web pages that users have visited frequently along with the users' demographic attributes. The invention can compare the searching and browsing habits of non-registered users and users with incomplete profiles to the searching and browsing habits of registered users. Through the comparison, the invention can use the corresponding demographic attributes of the registered users to predict the demographic attributes of the non-registered users and the registered users with incomplete profiles.
摘要:
According to embodiments of the invention, an advertisement-generation system generates image-containing advertisements. The advertisement-generation system includes: at least one feature-selection guideline that specifies at least one recommended feature for image-containing advertisements based on advertiser inputs that specify at least one of advertisement-target-audience information, cost information, and advertiser-industry information; an image-clip library from which images are selected for inclusion in the image-containing advertisements; and at least one advertisement template that is based on the at least one feature-selection guideline; wherein the system automatically generates image-containing advertisements that contain one or more suggested colors that are automatically suggested based on one or more colors present on a web page that will host the image-containing advertisement.
摘要:
Seed keywords are leveraged to provide expanded keywords that are then associated with relevant advertisers. Instances can also include locating potential advertisers based on the expanded keywords. Inverse lookup techniques are employed to determine which keywords are associated with an advertiser. Filtering can then be employed to eliminate inappropriate keywords for that advertiser. The keywords are then automatically revealed to the advertiser for consideration as relevant search terms for their advertisements. In this manner, revenue for a search engine and/or for an advertiser can be substantially enhanced through the automatic expansion of relevant search terms. Advertisers also benefit by having larger and more relevant search term selections automatically available to them, saving them both time and money.
摘要:
Embodiments of the invention relate to improvements to the support vector machine (SVM) classification model. When text data is significantly unbalanced (i.e., positive and negative labeled data are in disproportion), the classification quality of standard SVM deteriorates. Embodiments of the invention are directed to a weighted proximal SVM (WPSVM) model that achieves substantially the same accuracy as the traditional SVM model while requiring significantly less computational time. A weighted proximal SVM (WPSVM) model in accordance with embodiments of the invention may include a weight for each training error and a method for estimating the weights, which automatically solves the unbalanced data problem. And, instead of solving the optimization problem via the KKT (Karush-Kuhn-Tucker) conditions and the Sherman-Morrison-Woodbury formula, embodiments of the invention use an iterative algorithm to solve an unconstrained optimization problem, which makes WPSVM suitable for classifying relatively high dimensional data.
摘要:
Embodiments of the invention relate to improvements to the support vector machine (SVM) classification model. When text data is significantly unbalanced (i.e., positive and negative labeled data are in disproportion), the classification quality of standard SVM deteriorates. Embodiments of the invention are directed to a weighted proximal SVM (WPSVM) model that achieves substantially the same accuracy as the traditional SVM model while requiring significantly less computational time. A weighted proximal SVM (WPSVM) model in accordance with embodiments of the invention may include a weight for each training error and a method for estimating the weights, which automatically solves the unbalanced data problem. And, instead of solving the optimization problem via the KKT (Karush-Kuhn-Tucker) conditions and the Sherman-Morrison-Woodbury formula, embodiments of the invention use an iterative algorithm to solve an unconstrained optimization problem, which makes WPSVM suitable for classifying relatively high dimensional data.
摘要:
Systems and methods for analyzing the content of online conversations using data mining technologies are provided. Methods and systems for utilizing the results of data mining technology implementation to retrieve relevant advertising content and/or other relevant information for display in association with the content of an online conversation are also provided.
摘要:
Computer-readable media having computer-executable instructions and apparatuses categorize documents or corpus of documents. A Tensor Space Model (TSM), which models the text by a higher-order tensor, represents a document or a corpus of documents. Supported by techniques of multilinear algebra, TSM provides a framework for analyzing the multifactor structures. TSM is further supported by operations and presented tools, such as the High-Order Singular Value Decomposition (HOSVD) for a reduction of the dimensions of the higher-order tensor. The dimensionally reduced tensor is compared with tensors that represent possible categories. Consequently, a category is selected for the document or corpus of documents. Experimental results on the dataset for 20 Newsgroups suggest that TSM is advantageous to a Vector Space Model (VSM) for text classification.