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    Advertising keyword cross-selling
    5.
    发明授权
    Advertising keyword cross-selling 有权
    广告关键字交叉销售

    公开(公告)号：US07788131B2

    公开(公告)日：2010-08-31

    申请号：US11300918

    申请日：2005-12-15

    申请人： Shuzhen Nong ,  Ying Li ,  Tarek Najm ,  Li Li ,  Hua-Jun Zeng ,  Zheng Chen ,  Benyu Zhang

    发明人： Shuzhen Nong ,  Ying Li ,  Tarek Najm ,  Li Li ,  Hua-Jun Zeng ,  Zheng Chen ,  Benyu Zhang

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06F17/30864 ,  G06Q30/0251 ,  G06Q30/0275

    摘要： Seed keywords are leveraged to provide expanded keywords that are then associated with relevant advertisers. Instances can also include locating potential advertisers based on the expanded keywords. Inverse lookup techniques are employed to determine which keywords are associated with an advertiser. Filtering can then be employed to eliminate inappropriate keywords for that advertiser. The keywords are then automatically revealed to the advertiser for consideration as relevant search terms for their advertisements. In this manner, revenue for a search engine and/or for an advertiser can be substantially enhanced through the automatic expansion of relevant search terms. Advertisers also benefit by having larger and more relevant search term selections automatically available to them, saving them both time and money.

    摘要翻译： 使用种子关键字来提供扩展的关键字，然后与相关的广告商相关联。 实例还可以包括根据扩展的关键字定位潜在的广告客户。 采用反向查找技术来确定哪些关键字与广告商相关联。 然后可以使用过滤来消除该广告客户的不合适的关键字。 然后，这些关键字会自动向广告客户显示，作为其广告的相关搜索字词。 以这种方式，可以通过自动扩展相关搜索词来大大增强搜索引擎和/或广告商的收入。 广告商也可以通过自动获得更大更多相关的搜索词选项来获益，从而节省时间和金钱。

    Adpost: a centralized advertisement platform
    6.
    发明申请
    Adpost: a centralized advertisement platform 审中-公开
    Adpost：一个集中的广告平台

    公开(公告)号：US20060259356A1

    公开(公告)日：2006-11-16

    申请号：US11127130

    申请日：2005-05-12

    申请人： Benyu Zhang ,  Fengping Zeng ,  Hua-Jun Zeng ,  Li Li ,  Wei-Ying Ma ,  Ying Li ,  Zheng Chen ,  Tarek Najm

    发明人： Benyu Zhang ,  Fengping Zeng ,  Hua-Jun Zeng ,  Li Li ,  Wei-Ying Ma ,  Ying Li ,  Zheng Chen ,  Tarek Najm

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0256

    摘要： A method is provided to ubiquitously promote products or services provided by a plurality of advertisers across a plurality of content-based applications. The method may include receiving data from the plurality of advertisers describing the products or services provided by the plurality of advertisers. The received data is stored in an advertisement database where a user may subsequently query the advertisement database to locate data promoting a product or service. Additionally, terms and payment data are extracted from the received advertisement data to efficiently promote the products or services provided by the advertiser across the plurality of content-based applications.

    摘要翻译： 提供了一种在多个基于内容的应用程序中无处不在地促进由多个广告商提供的产品或服务的方法。 该方法可以包括从多个广告商接收描述由多个广告商提供的产品或服务的数据。 所接收的数据被存储在广告数据库中，用户随后可以查询广告数据库以定位促销产品或服务的数据。 此外，从接收到的广告数据中提取术语和支付数据，以有效地促进广告商在多个基于内容的应用程序中提供的产品或服务。

    Generation of contextual image-containing advertisements
    7.
    发明授权
    Generation of contextual image-containing advertisements 有权
    生成含上下文图像的广告

    公开(公告)号：US08417568B2

    公开(公告)日：2013-04-09

    申请号：US11355634

    申请日：2006-02-15

    申请人： Shuzhen Nong ,  Ying Li ,  Tarek Najm ,  Li Li ,  Zheng Chen ,  Hua-Jun Zeng ,  Benyu Zhang ,  Yin Li ,  Dean Carignan ,  Ying-Qing Xu

    发明人： Shuzhen Nong ,  Ying Li ,  Tarek Najm ,  Li Li ,  Zheng Chen ,  Hua-Jun Zeng ,  Benyu Zhang ,  Yin Li ,  Dean Carignan ,  Ying-Qing Xu

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02

    摘要： According to embodiments of the invention, an advertisement-generation system generates image-containing advertisements. The advertisement-generation system includes: at least one feature-selection guideline that specifies at least one recommended feature for image-containing advertisements based on advertiser inputs that specify at least one of advertisement-target-audience information, cost information, and advertiser-industry information; an image-clip library from which images are selected for inclusion in the image-containing advertisements; and at least one advertisement template that is based on the at least one feature-selection guideline; wherein the system automatically generates image-containing advertisements that contain one or more suggested colors that are automatically suggested based on one or more colors present on a web page that will host the image-containing advertisement.

    摘要翻译： 根据本发明的实施例，广告生成系统生成包含图像的广告。 广告生成系统包括：至少一个特征选择指南，其基于广告商输入指定至少一个推荐的用于图像的广告的特征，其指定广告目标受众信息，成本信息和广告商行业中的至少一个 信息; 选择图像以包含在包含图像的广告中的图像剪辑库; 以及至少一个基于所述至少一个特征选择指南的广告模板; 其中所述系统自动生成包含一个或多个建议的颜色的图像包含广告，所述一个或多个建议的颜色是基于存在于将承载含图像的广告的网页上的一种或多种颜色而自动建议的。

    Generation of contextual image-containing advertisements
    8.
    发明申请
    Generation of contextual image-containing advertisements 有权
    生成含上下文图像的广告

    公开(公告)号：US20070192164A1

    公开(公告)日：2007-08-16

    申请号：US11355634

    申请日：2006-02-15

    申请人： Shuzhen Nong ,  Ying Li ,  Tarek Najm ,  Li Li ,  Zheng Chen ,  Hua-Jun Zeng ,  Benyu Zhang ,  Yin Li ,  Dean Carignan ,  Ying-Qing Xu

    发明人： Shuzhen Nong ,  Ying Li ,  Tarek Najm ,  Li Li ,  Zheng Chen ,  Hua-Jun Zeng ,  Benyu Zhang ,  Yin Li ,  Dean Carignan ,  Ying-Qing Xu

    IPC分类号： G07G1/00 ,  H04N7/10

    CPC分类号： G06Q30/02

    摘要： According to embodiments of the invention, an advertisement-generation system generates image-containing advertisements. The advertisement-generation system includes: at least one feature-selection guideline that specifies at least one recommended feature for image-containing advertisements based on advertiser inputs that specify at least one of advertisement-target-audience information, cost information, and advertiser-industry information; an image-clip library from which images are selected for inclusion in the image-containing advertisements; and at least one advertisement template that is based on the at least one feature-selection guideline; wherein the system automatically generates image-containing advertisements that contain one or more suggested colors that are automatically suggested based on one or more colors present on a web page that will host the image-containing advertisement.

    摘要翻译： 根据本发明的实施例，广告生成系统生成包含图像的广告。 广告生成系统包括：至少一个特征选择指南，其基于广告商输入指定至少一个推荐的用于图像的广告的特征，其指定广告目标受众信息，成本信息和广告商行业中的至少一个 信息; 选择图像以包含在包含图像的广告中的图像剪辑库; 以及至少一个基于所述至少一个特征选择指南的广告模板; 其中所述系统自动生成包含一个或多个建议的颜色的图像包含广告，所述一个或多个建议的颜色是基于存在于将承载含图像的广告的网页上的一种或多种颜色而自动建议的。

    Advertising keyword cross-selling
    9.
    发明申请
    Advertising keyword cross-selling 有权
    广告关键字交叉销售

    公开(公告)号：US20070143176A1

    公开(公告)日：2007-06-21

    申请号：US11300918

    申请日：2005-12-15

    申请人： Shuzhen Nong ,  Ying Li ,  Tarek Najm ,  Li Li ,  Hua-Jun Zeng ,  Zheng Chen ,  Benyu Zhang

    发明人： Shuzhen Nong ,  Ying Li ,  Tarek Najm ,  Li Li ,  Hua-Jun Zeng ,  Zheng Chen ,  Benyu Zhang

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06F17/30864 ,  G06Q30/0251 ,  G06Q30/0275

    摘要： Seed keywords are leveraged to provide expanded keywords that are then associated with relevant advertisers. Instances can also include locating potential advertisers based on the expanded keywords. Inverse lookup techniques are employed to determine which keywords are associated with an advertiser. Filtering can then be employed to eliminate inappropriate keywords for that advertiser. The keywords are then automatically revealed to the advertiser for consideration as relevant search terms for their advertisements. In this manner, revenue for a search engine and/or for an advertiser can be substantially enhanced through the automatic expansion of relevant search terms. Advertisers also benefit by having larger and more relevant search term selections automatically available to them, saving them both time and money.

    摘要翻译： 使用种子关键字来提供扩展的关键字，然后与相关的广告商相关联。 实例还可以包括根据扩展的关键字定位潜在的广告客户。 采用反向查找技术来确定哪些关键字与广告商相关联。 然后可以使用过滤来消除该广告客户的不合适的关键字。 然后，这些关键字会自动向广告客户显示，作为其广告的相关搜索字词。 以这种方式，可以通过自动扩展相关搜索词来大大增强搜索引擎和/或广告商的收入。 广告商也可以通过自动获得更大更多相关的搜索词选项来获益，从而节省时间和金钱。

    Reinforced clustering of multi-type data objects for search term suggestion
    10.
    发明申请
    Reinforced clustering of multi-type data objects for search term suggestion 失效
    用于搜索词建议的多类型数据对象的加强聚类

    公开(公告)号：US20050234972A1

    公开(公告)日：2005-10-20

    申请号：US10826159

    申请日：2004-04-15

    申请人： Hua-Jun Zeng ,  Benyu Zhang ,  Zheng Chen ,  Wei-Ying Ma ,  Li Li ,  Ying Li ,  Tarek Najm

    发明人： Hua-Jun Zeng ,  Benyu Zhang ,  Zheng Chen ,  Wei-Ying Ma ,  Li Li ,  Ying Li ,  Tarek Najm

    IPC分类号： G06F17/30

    CPC分类号： G06F17/30864 ,  Y10S707/99945

    摘要： Systems and methods for related term suggestion are described. In one aspect, relationships among respective ones of two or more multi-type data objects are identified. The respective ones of the multi-type data objects include at least one object of a first type and at least one object of a second type that is different from the first type. The multi-type data objects are iteratively clustered in view of respective ones of the relationships to generate reinforced clusters.

    摘要翻译： 描述相关术语建议的系统和方法。 在一个方面，识别两个或多个多类型数据对象中的各个之间的关系。 多类型数据对象中的相应的一个包括第一类型的至少一个对象和与第一类型不同的第二类型的至少一个对象。 根据相应的关系，多重数据对象被迭代地聚集以产生增强的聚类。