公开(公告)号：US07072947B1

公开(公告)日：2006-07-04

申请号：US10289690

申请日：2002-11-06

申请人： Andrew Knox ,  Lars Knox ,  John Hart

发明人： Andrew Knox ,  Lars Knox ,  John Hart

IPC分类号： G06F13/00

CPC分类号： G06Q10/107 ,  G06Q30/02

摘要： A system for monitoring email and website behavior of an email recipient is provided. According to one exemplary embodiment, the system includes a mail enhancement server and a logging server. The mail enhancement server is configured to intercept all outgoing emails from a mail server. The mail enhancement server then modifies each outgoing email to include a tracking code. The tracking code is embedded in an image call which in turn is also inserted into the outgoing email. If the outgoing email contains hyperlinks, each hyperlink is also modified to include the tracking code. The tracking code is uniquely associated with the outgoing email. The image call (and the tracking code) is used to detect when the recipient of the outgoing email has opened that email. The tracking code, when embedded in a hyperlink, is also used to monitor whether the recipient has opened the email and/or clicked through on one or more of the hyperlinks in the email. The logging server associates a cookie with the recipient of the outgoing email. When the logging server receives an image call, the corresponding image and the cookie are concurrently delivered to the recipient. The cookie is used to monitor the behavior of the recipient at a website, regardless of how the recipient arrives at that website, be it through a click-through from the email or otherwise. The logging server is configured to capture and store relevant information relating to the outgoing email thereby allowing the sender of the outgoing email and the recipient to be linked and the behavior of the recipient to be monitored via the tracking code, the image call and the cookie.

公开(公告)号：US07680892B2

公开(公告)日：2010-03-16

申请号：US11530814

申请日：2006-09-11

申请人： Andrew Knox ,  Lars Knox ,  John Hart

发明人： Andrew Knox ,  Lars Knox ,  John Hart

IPC分类号： G06F15/16

CPC分类号： H04L67/22 ,  G06Q10/107 ,  H04L51/34 ,  H04L67/02

摘要： A system for monitoring email and website behavior of an email recipient is provided. According to one exemplary embodiment, the system includes a mail enhancement server and a logging server. The mail enhancement server is configured to intercept all outgoing emails from a mail server. The mail enhancement server then modifies each outgoing email to include a tracking code. The tracking code is embedded in an image call which in turn is also inserted into the outgoing email. If the outgoing email contains hyperlinks, each hyperlink is also modified to include the tracking code. The tracking code is uniquely associated with the outgoing email. The image call (and the tracking code) is used to detect when the recipient of the outgoing email has opened that email. The tracking code, when embedded in a hyperlink, is also used to monitor whether the recipient has opened the email and/or clicked through on one or more of the hyperlinks in the email. The logging server associates a cookie with the recipient of the outgoing email. When the logging server receives an image call, the corresponding image and the cookie are concurrently delivered to the recipient. The cookie is used to monitor the behavior of the recipient at a website, regardless of how the recipient arrives at that website, be it through a click-through from the email or otherwise. The logging server is configured to capture and store relevant information relating to the outgoing email thereby allowing the sender of the outgoing email and the recipient to be linked and the behavior of the recipient to be monitored via the tracking code, the image call and the cookie.

摘要翻译： 提供了一种用于监视电子邮件收件人的电子邮件和网站行为的系统。 根据一个示例性实施例，系统包括邮件增强服务器和日志记录服务器。 邮件增强服务器被配置为拦截来自邮件服务器的所有传出的电子邮件。 邮件增强服务器然后修改每个传出的电子邮件以包括跟踪代码。 跟踪代码嵌入在图像调用中，而这又被插入到外发电子邮件中。 如果传出电子邮件包含超链接，则每个超链接也将被修改为包含跟踪代码。 跟踪代码与传出电子邮件唯一相关联。 图像调用（和跟踪代码）用于检测外发电子邮件的收件人何时打开该电子邮件。 跟踪代码嵌入在超链接中时，还用于监视收件人是否已打开电子邮件中的一个或多个超链接和/或点击了该邮件中的一个或多个超链接。 日志记录服务器将cookie与传出电子邮件的收件人相关联。 当日志记录服务器收到图像调用时，相应的图像和cookie将同时发送给收件人。 该cookie用于监视收件人在网站上的行为，无论收件人如何到达该网站，无论是通过电子邮件的点击还是其他方式。 日志记录服务器被配置为捕获和存储与传出电子邮件有关的相关信息，从而允许发送电子邮件的发送者和接收者被链接，并且通过跟踪代码，图像调用和cookie来监视接收者的行为 。

公开(公告)号：US20070005762A1

公开(公告)日：2007-01-04

申请号：US11530814

申请日：2006-09-11

申请人： Andrew Knox ,  Lars Knox ,  John Hart

发明人： Andrew Knox ,  Lars Knox ,  John Hart

IPC分类号： G06F15/173

CPC分类号： H04L67/22 ,  G06Q10/107 ,  H04L51/34 ,  H04L67/02

摘要： A system for monitoring email and website behavior of an email recipient is provided. According to one exemplary embodiment, the system includes a mail enhancement server and a logging server. The mail enhancement server is configured to intercept all outgoing emails from a mail server. The mail enhancement server then modifies each outgoing email to include a tracking code. The tracking code is embedded in an image call which in turn is also inserted into the outgoing email. If the outgoing email contains hyperlinks, each hyperlink is also modified to include the tracking code. The tracking code is uniquely associated with the outgoing email. The image call (and the tracking code) is used to detect when the recipient of the outgoing email has opened that email. The tracking code, when embedded in a hyperlink, is also used to monitor whether the recipient has opened the email and/or clicked through on one or more of the hyperlinks in the email. The logging server associates a cookie with the recipient of the outgoing email. When the logging server receives an image call, the corresponding image and the cookie are concurrently delivered to the recipient. The cookie is used to monitor the behavior of the recipient at a website, regardless of how the recipient arrives at that website, be it through a click-through from the email or otherwise. The logging server is configured to capture and store relevant information relating to the outgoing email thereby allowing the sender of the outgoing email and the recipient to be linked and the behavior of the recipient to be monitored via the tracking code, the image call and the cookie.

摘要翻译： 提供了一种用于监视电子邮件收件人的电子邮件和网站行为的系统。 根据一个示例性实施例，系统包括邮件增强服务器和日志记录服务器。 邮件增强服务器被配置为拦截来自邮件服务器的所有传出的电子邮件。 邮件增强服务器然后修改每个传出的电子邮件以包括跟踪代码。 跟踪代码嵌入在图像调用中，而这又被插入到外发电子邮件中。 如果传出电子邮件包含超链接，则每个超链接也将被修改为包含跟踪代码。 跟踪代码与传出电子邮件唯一相关联。 图像调用（和跟踪代码）用于检测外发电子邮件的收件人何时打开该电子邮件。 跟踪代码嵌入在超链接中时，还用于监视收件人是否已打开电子邮件中的一个或多个超链接和/或点击了该邮件中的一个或多个超链接。 日志记录服务器将cookie与传出电子邮件的收件人相关联。 当日志记录服务器收到图像调用时，相应的图像和cookie将同时发送给收件人。 该cookie用于监视收件人在网站上的行为，无论收件人如何到达该网站，无论是通过电子邮件的点击还是其他方式。 日志记录服务器被配置为捕获和存储与传出电子邮件有关的相关信息，从而允许发送电子邮件的发送者和接收者被链接，并且通过跟踪代码，图像调用和cookie来监视接收者的行为 。

公开(公告)号：US07076533B1

公开(公告)日：2006-07-11

申请号：US10289689

申请日：2002-11-06

申请人： Andrew Knox ,  Lars Knox ,  John Hart

发明人： Andrew Knox ,  Lars Knox ,  John Hart

IPC分类号： G06F13/00

CPC分类号： H04L51/34

摘要： A system for monitoring email and website behavior of an email recipient is provided. According to one exemplary embodiment, the system includes a mail enhancement server and a logging server. The mail enhancement server is configured to intercept all outgoing emails from a mail server. The mail enhancement server then modifies each outgoing email to include a tracking code. The tracking code is embedded in an image call which in turn is also inserted into the outgoing email. If the outgoing email contains hyperlinks, each hyperlink is also modified to include the tracking code. The tracking code is uniquely associated with the outgoing email. The image call (and the tracking code) is used to detect when the recipient of the outgoing email has opened that email. The tracking code, when embedded in a hyperlink, is also used to monitor whether the recipient has opened the email and/or clicked through on one or more of the hyperlinks in the email. The logging server associates a cookie with the recipient of the outgoing email. When the logging server receives an image call, the corresponding image and the cookie are concurrently delivered to the recipient. The cookie is used to monitor the behavior of the recipient at a website, regardless of how the recipient arrives at that website, be it through a click-through from the email or otherwise. The logging server is configured to capture and store relevant information relating to the outgoing email thereby allowing the sender of the outgoing email and the recipient to be linked and the behavior of the recipient to be monitored via the tracking code, the image call and the cookie.

摘要翻译： 提供了一种用于监视电子邮件收件人的电子邮件和网站行为的系统。 根据一个示例性实施例，系统包括邮件增强服务器和日志记录服务器。 邮件增强服务器被配置为拦截来自邮件服务器的所有传出的电子邮件。 邮件增强服务器然后修改每个传出的电子邮件以包括跟踪代码。 跟踪代码嵌入在图像调用中，而这又被插入到外发电子邮件中。 如果传出电子邮件包含超链接，则每个超链接也将被修改为包含跟踪代码。 跟踪代码与传出电子邮件唯一相关联。 图像调用（和跟踪代码）用于检测外发电子邮件的收件人何时打开该电子邮件。 跟踪代码嵌入在超链接中时，还用于监视收件人是否已打开电子邮件中的一个或多个超链接和/或点击了该邮件中的一个或多个超链接。 日志记录服务器将cookie与传出电子邮件的收件人相关联。 当日志记录服务器收到图像调用时，相应的图像和cookie将同时发送给收件人。 该cookie用于监视收件人在网站上的行为，无论收件人如何到达该网站，无论是通过电子邮件的点击还是其他方式。 日志记录服务器被配置为捕获和存储与传出电子邮件有关的相关信息，从而允许发送电子邮件的发送者和接收者被链接，并且通过跟踪代码，图像调用和cookie来监视接收者的行为 。