摘要:
The present invention is a method and system for rating in-store media elements based on the measurement for behavior patterns and demographics of the audience in the vicinity of the media element, where a plurality of input images of the audience are captured by at least a means for capturing images in the vicinity of the media element. The input images are processed by automated video analytic algorithms in order to measure the behavior patterns and demographics of each person in the audience tied to the media element. The measurements for the behavior patterns and demographics of the audience from the target media elements are aggregated. A set of ratings for the media element is calculated based on the measurements. The measured media elements are sampled, and the audience measurement for the sample is extrapolated to other media elements for in-store locations or for a group of stores. The ratings are converted into a standardized output. The standardized output facilitates comparisons among a plurality of media elements. The rating can be used to plan media types in the media element for reaching targeted demographics.
摘要:
The present invention is a method and system for automatically recognizing which products a shopper intends to find or purchase based on the shopper's trajectory in a retail aisle. First, the system detects and tracks the person to generate the trajectory of the shopper. Then some of the dynamic features are extracted from the shopper trajectory. The shopper trajectory features of a given trajectory are typically the positions, the motion orientations, and speeds at each point of the trajectory. A shopper behavior model is designed based on some of the primitive actions of shoppers. The last step of the method is to analyze a given shopper trajectory to estimate the shopper's intention. The step either utilizes decision rules based on the extracted shopper trajectory features, or utilizes a trained Hidden Markov Model, to estimate the progression of the primitive actions from the trajectory. The decoded progression of the shopper behavior states is then interpreted to finally determine the shopper's intention.
摘要:
The present invention is a method and system for selecting and storing videos by applying semantically-meaningful selection criteria to the track sequences of the trips made by people in an area covered by overlapping multiple cameras. The present invention captures video streams of the people in the area by multiple cameras and tracks the people in each of the video streams, producing track sequences in each video stream. The present invention determines a first set of video segments that contains the trip information of the people, and compacts each of the video streams by removing a second set of video segments that do not contain the trip information of the people from each of the video streams. The present invention selects video segments from the first set of video segments based on predefined selection criteria for the statistical behavior analysis. The stored video data is an efficient compact format of video segments that contain the track sequences of the people and selected according to semantically-meaningful and domain-specific selection criteria. The final storage format of the videos is a trip-centered format, which sequences videos from across multiple cameras, and it can be used to facilitate multiple applications dealing with behavior analysis in a specific domain.
摘要:
The present invention is a system and method for determining the hierarchical purchase decision process of consumers in front of a product category. The decision path of consumers is obtained by combining behavior data with the category layout and transaction data based on observed actual in-store purchase behavior using a set of video cameras and software for extracting sequence and timing of each consumer's decision process. A hierarchical decision tree structure comprises nodes and edges, wherein a node represents the state-of-mind of the consumer, the number of nodes is predefined, and an edge represents the transition of the decision. The decisions for each product group are captured down to the product attribute level and analyzed by demographic group. The outcome provides relative importance of each product attribute in the purchase decision process, and helps retailers and manufacturers to evaluate the layout of the category and customize it for key segment.
摘要:
The present invention is a method and system for automatically analyzing a category in a plurality of the categories in a physical space based on the visual characterization, such as behavior analysis or segmentation, of the persons with regard to the category. The present invention captures a plurality of input images of the persons in the category by a plurality of means for capturing images. The present invention processes the plurality of input images in order to understand the shopping behavior of the persons with the sub-categories of the category and analyzes the level of engagement and decision process at the sub-category level. The processes are based on a novel usage of a plurality of computer vision technologies to analyze the visual characterization of the persons from the plurality of input images. The physical space may be a retail space, and the persons may be customers in the retail space.
摘要:
The present invention is a method and system for automatically changing the advertisement contents on a means for displaying the contents based on a customer's behavior or a group of customers' behavior in a retail store. The analysis of behavioral pattern is performed automatically and in real-time based on the visual information from the shopping and walkthrough history of a customer or a group of customers, using arrays of sensing devices, such as a plurality of means for capturing images, and a plurality of computer vision technologies on the visual information.
摘要:
The present invention includes a method and system for automatically extracting the multi-class age category information of a person from digital images. The system detects the face of the person(s) in an image, extracts features from the face(s), and then classifies into one of the multiple age categories. Using appearance information from the entire face gives better results as compared to currently known techniques. Moreover, the described technique can be used to extract age category information in more robust manner than currently known methods, in environments with a high degree of variability in illumination, pose and presence of occlusion. Besides use as an automated data collection system wherein given the necessary facial information as the data, the age category of the person is determined automatically, the method could also be used for targeting certain age-groups in advertisements, surveillance, human computer interaction, security enhancements and immersive computer games.
摘要:
A method and system for analyzing shopper switching behavior over multiple shopping trips. Specifically, shopper behavior can be analyzed to generate a shopper behavior profile. Aggregating profile data across many shopping trips over time can then be used to generate analytics regarding the shopper's behavior regarding switching between products or brands and whether the shopper's purchase decisions occurred at-shelf or pre-shelf. Further, the data can be aggregated across many shoppers The analysis can then be used to make recommendations to manufacturers or retailers about how to influence shoppers to switch to a brand from a competitor, or to prevent a shopper from switching to a competitor. A deployment of cameras and mobile signal sensors can be utilized to recognize shoppers and track their behavior. Demographics information can also be estimated about the tracked shoppers. The visual and mobile signal trajectories can be fused to form a single shopper trajectory, then associated with Point of Sale (PoS) data. This results in a dataset describing the shopping trip for each tracked shopper.
摘要:
The present invention is a method and system for measuring human emotional response to visual stimulus, based on the person's facial expressions. Given a detected and tracked human face, it is accurately localized so that the facial features are correctly identified and localized. Face and facial features are localized using the geometrically specialized learning machines. Then the emotion-sensitive features, such as the shapes of the facial features or facial wrinkles, are extracted. The facial muscle actions are estimated using a learning machine trained on the emotion-sensitive features. The instantaneous facial muscle actions are projected to a point in affect space, using the relation between the facial muscle actions and the affective state (arousal, valence, and stance). The series of estimated emotional changes renders a trajectory in affect space, which is further analyzed in relation to the temporal changes in visual stimulus, to determine the response.
摘要:
The present invention is a method and system for analyzing shopping behavior by associating RFID data, such as tracking data by the RFID tag identifications, with video-based behavior and segmentation data, such as behavior analysis and demographic composition analysis of the customers, utilizing a plurality of means for sensing and using RFID tags, a plurality of means for capturing images, and a plurality of computer vision technologies. In the present invention, the association can further comprise the association of the RFID with the transaction data or any time-based measurement in the retail space. The analyzed shopping behavior in the present invention helps people to better understand business elements in a retail space. It is one of the objectives of the present invention to provide an automatic video-based segmentation of customers in the association with the RFID based tracking of the customers, based on a novel usage of a plurality of means for capturing images and a plurality of computer vision technologies on the captured visual information of the people in the retail space. The plurality of computer vision technologies can comprise face detection, person tracking, body parts detection, and demographic classification of the people, on the captured visual information of the people in the retail space.