公开(公告)号：US20120010931A1

公开(公告)日：2012-01-12

申请号：US13257630

申请日：2010-03-17

申请人： Krishna Kumar Mehra ,  Aneesh Reddy Boddu ,  Ajay Modani

发明人： Krishna Kumar Mehra ,  Aneesh Reddy Boddu ,  Ajay Modani

IPC分类号： G06Q30/00

CPC分类号： G06Q10/107 ,  G06Q20/322 ,  G06Q30/02 ,  G06Q30/0214 ,  G06Q30/0226

摘要： A mobile phone based mobile customer relationship and loyalty servicing system and method thereof which involves media such as SMS, e-mail, instant messenger or a notification to a mobile application or website as well to identify and communicate with the customer in a customer friendly manner. It includes a unique code based operation and special feature of instant analytics for the customer, points/voucher validation and redemption, incentivized referral program, integrated campaigns and the like right at the POS terminal at client outlet enabling real time integration, analytics and communication. The system involving Mobile phones/like mobile operative devices of the end users/customers, at least one client component at the retail/sales outlets and a server component comprising an MCRLP main server system for operative connection to said one client component for customer relationship and loyalty servicing. The Customer interacts with the system and his behavior is modeled.

摘要翻译： 一种基于移动电话的移动客户关系和忠诚度服务系统及其方法，其涉及诸如SMS，电子邮件，即时通讯或向移动应用或网站的通知等媒体，以及以客户友好的方式识别和与客户进行通信 。 它包括独特的基于代码的操作和客户即时分析的特殊功能，点/凭证验证和兑换，激励转介程序，集成的活动等，在客户端的POS终端实现实时集成，分析和通信。 包括终端用户/客户的移动电话/类似移动操作设备的系统，零售/销售点的至少一个客户端组件和包括用于与所述一个客户端组件进行客户关系的操作连接的MCRLP主服务器系统的服务器组件，以及 忠诚度服务。 客户与系统进行交互，并对其行为进行建模。