Consumer oriented method and system for preference management
    1.
    发明申请
    Consumer oriented method and system for preference management 审中-公开
    以消费者为导向的偏好管理方法和系统

    公开(公告)号:US20140040038A1

    公开(公告)日:2014-02-06

    申请号:US13566340

    申请日:2012-08-03

    IPC分类号: G06Q30/02

    CPC分类号: G06Q30/02

    摘要: A consumer oriented method and system for product preference management is disclosed where the consumer explicitly communicates product preferences and reasoning for such preferences allowing marketers, advertisers, distributors and manufacturers to directly understand said consumer desires. The data provided by such system being invaluable to marketers, advertisers, distributors and manufacturers allows them to modify their products to make them more attractive to the specific tastes of the consumer and to build consumer loyalty. The preference management system allows, if a consumer desires, to filter undesired advertising communication from the other parties.

    摘要翻译: 披露了一种以消费者为导向的产品偏好管理方法和系统,其中消费者明确地传达产品偏好和推理这样的偏好,从而允许营销人员,广告商,经销商和制造商直接理解所述消费者的愿望。 这种系统提供的数据对营销人员,广告商,分销商和制造商来说是非常有价值的,因此他们可以修改其产品,使其更具吸引消费者的特定品味并建立消费者忠诚度。 偏好管理系统允许消费者期望从其他方过滤不期望的广告通信。