公开(公告)号：US10026117B1

公开(公告)日：2018-07-17

申请号：US13284740

申请日：2011-10-28

申请人： Eran Arbel ,  Boris A. Fedorov

发明人： Eran Arbel ,  Boris A. Fedorov

IPC分类号： G06Q30/00 ,  G06Q30/08

摘要： Issuers of electronic payment instruments can bid or submit competing offers to consumers in real-time during a transaction to influence consumers selecting their electronic payment instruments to complete a pending electronic transaction. Requests for bids, issuer responses with offers or proposed terms (e.g., annual percentage rate, miles, points, cash back, etc.), analysis of competing issuer offers, and selection of an electronic payment instrument based on the offer analysis occur in real-time such as while the consumer is at an electronic payment device of a merchant. An electronic payment instrument may be selected for the consumer, e.g., the instrument associated with an offer that confers the greatest benefit to the consumer compared to other offers, or the offer data can be presented to the consumer such as in the form of a ranking or list so that the consumer can select the electronic payment to be utilized to complete the transaction.

公开(公告)号：US20120191529A1

公开(公告)日：2012-07-26

申请号：US13014447

申请日：2011-01-26

申请人： Scott Lewis ,  Sanjana Tandon ,  Boris A. Fedorov

发明人： Scott Lewis ,  Sanjana Tandon ,  Boris A. Fedorov

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0242

摘要： Systems, methods and articles of manufacture for a computerized advertising analysis tool for identifying and/or predicting the effect of future external events on the viewership and effectiveness of an advertising campaign. The system access and analyzes data regarding past events and viewership data to determine the past effect on viewership. The system then accesses analyzes future events to predict and estimate the effect of the future events on the advertising campaign based on the analysis of past events and viewership data. An advertiser may then use this information to evaluate the advertising campaign, allowing the advertiser to modify or negotiate the proper pricing for the advertising campaign.

摘要翻译： 用于识别和/或预测未来外部事件对广告活动的收视率和有效性的影响的计算机化广告分析工具的系统，方法和制品。 系统访问和分析有关过去事件和观众数据的数据，以确定过去对观众的影响。 该系统随后访问分析未来事件，以根据对过去事件和收视数据的分析，预测和估计未来事件对广告活动的影响。 然后，广告商可以使用该信息来评估广告活动，允许广告商修改或协商广告活动的适当定价。