Influence based rewards for word-of-mouth advertising ecosystems
    1.
    发明授权
    Influence based rewards for word-of-mouth advertising ecosystems 有权
    基于影响力的口碑广告生态系统奖励

    公开(公告)号:US07664726B2

    公开(公告)日:2010-02-16

    申请号:US11768178

    申请日:2007-06-25

    摘要: Systems and/or methods are presented that facilitate determining the contextual influence of a user in referrals of products or services, and determining an amount of compensation for successful referrals based on the contextual influence of the user. A central service component can track activity and receive data associated with referrals, including data related to the number and type of referrals, and the number of successful referrals. An evaluation component can analyze referral data associated with the user and can determine a conversion ratio as the number of successful referrals compared to the total number of referrals. The evaluation component can utilize the conversion ratio to facilitate determining an amount of compensation that can be awarded and distributed to the user based on the influence of the user within the context of the product or service referred by the user.

    摘要翻译: 呈现系统和/或方法,其有助于确定用户在产品或服务的转介中的上下文影响,以及基于用户的上下文影响来确定成功推荐的补偿量。 中央服务组件可以跟踪活动并接收与推荐相关的数据,包括与转介的数量和类型相关的数据以及成功推荐的次数。 评估组件可以分析与用户相关联的推荐数据,并且可以将转换比率确定为与总推荐次数相比的成功推荐人数。 评估组件可以利用转换比来便于基于在用户引用的产品或服务的上下文中的用户的影响来确定可以授予和分发给用户的补偿量。