公开(公告)号：US08898130B1

公开(公告)日：2014-11-25

申请号：US12031028

申请日：2008-02-14

申请人： Bradley T. Sims ,  Sivakumar Chinnasamy ,  Tsu-Jung Kung ,  Chandrasekar Krishnan ,  Qi Gu ,  Yu Lo Cyrus Chang ,  Jian Huang ,  Yankang Jiang

发明人： Bradley T. Sims ,  Sivakumar Chinnasamy ,  Tsu-Jung Kung ,  Chandrasekar Krishnan ,  Qi Gu ,  Yu Lo Cyrus Chang ,  Jian Huang ,  Yankang Jiang

IPC分类号： G06F17/30

CPC分类号： G06Q30/08

摘要： At least one listing is retrieved based on a search query, the query including at least one parameter associated with an element of a hierarchical index A determination of a normalized click-through rate for each of the at least one listings is made, the normalized click-through rate for a listing being based on a click-through rate for the listing that is adjusted according to one or more positions in which the listing has been displayed in each of a plurality of sets of search results. A determination is made of a position for the at least one listing in a set of search results based at least in part on an aggregation of the aggregate normalized click-through rates associated with at least one level of a hierarchical index.

摘要翻译： 基于搜索查询来检索至少一个列表，所述查询包括与分层索引A的元素相关联的至少一个参数。对所述至少一个列表中的每一个进行归一化点击率的确定，所述归一化点击 所述列表的通过价格是根据所述列表的点击率根据在多个搜索结果集中的每一个中显示列表的一个或多个位置进行调整的点击率。 至少部分地基于与至少一个分层索引级别相关联的总标准化点击率的聚合来确定在一组搜索结果中的至少一个列表的位置。