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公开(公告)号：US08578405B2
公开(公告)日：2013-11-05
申请号：US12542036
申请日：2009-08-17
CPC分类号： H04N21/4331 , H04H20/106 , H04H20/28 , H04H20/40 , H04H60/16 , H04H60/22 , H04H60/23 , H04N7/17318 , H04N21/4408 , H04N21/458 , H04N21/4622 , H04N21/6543 , H04N21/812 , H04N21/8166
摘要： A system includes a receiver to receive content and an advertisement. The system further includes a cache, coupled to the receiver, to store the content and the advertisement. An interface in the receiver receives an updated advertisement and updating instructions, the updating instructions to enable the receiver to replace the stored advertisement with the updated advertisement. The receiver detects a starting point of the advertisement and creates a marker and inserts it into the content to indicate said starting point, and stores the advertisement from the content to a memory storage location separate from the content, and creates and stores a pointer to the memory location. The interface detects a user-initiated pause in the viewing of content, retrieves the updated advertisement from storage, and provides a user interface that enables the user to view the retrieved advertisement for as long as the viewing of the content remains paused. The receiver is configured to overlay the retrieved advertisement with material descriptive of upcoming content in the received content.
摘要翻译： 系统包括接收内容和广告的接收器。 该系统还包括耦合到接收器的存储内容和广告的高速缓存。 接收器中的接口接收更新的广告和更新指令，更新指令使得接收机能够用已更新的广告替换所存储的广告。 接收器检测广告的起始点并创建标记并将其插入到内容中以指示所述起始点，并将广告从内容存储到与内容分开的存储器存储位置，并创建并存储指向 内存位置。 该接口在查看内容时检测到用户发起的暂停，从存储中检索更新的广告，并且提供用户界面，使得用户能够观看所检索的广告，只要观看内容保持暂停。 接收器被配置为用所述接收到的内容中描述即将到来的内容的材料覆盖检索到的广告。
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公开(公告)号：US08640161B2
公开(公告)日：2014-01-28
申请号：US12542040
申请日：2009-08-17
CPC分类号： H04N21/4331 , H04H20/106 , H04H20/28 , H04H20/40 , H04H60/16 , H04H60/22 , H04H60/23 , H04N7/17318 , H04N21/4408 , H04N21/458 , H04N21/4622 , H04N21/6543 , H04N21/812 , H04N21/8166
摘要： A system includes a cache, coupled to a receiver, to store received content and advertisements. An interface in the receiver detects the occurrence of an advantageous condition during the play of content retrieved from the cache. The receiver locates one or more advertisements in the cache, and enables the display of a user interface in place of the content so long as the advantageous condition is detected. The user interface includes selectable indicia of the located advertisements and an indicia of the content. The interface is adapted to locate one or more advertisements using markers that are inserted into the content by the interface, and pointers to the one or more advertisements associated with the markers, the pointers having a stored association to the markers.
摘要翻译： 系统包括耦合到接收器的高速缓存，以存储接收到的内容和广告。 接收机中的接口检测在从高速缓存检索的内容的播放期间出现有利条件。 接收器在高速缓存中定位一个或多个广告，并且只要检测到有利条件，就能够使用户界面的显示代替内容。 用户界面包括所定位的广告的可选标记和内容的标记。 接口适于使用由接口插入到内容中的标记来定位一个或多个广告，并且指向与标记相关联的一个或多个广告的指针，指针具有与标记的存储关联。
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公开(公告)号：US20090304357A1
公开(公告)日：2009-12-10
申请号：US12542036
申请日：2009-08-17
CPC分类号： H04N21/4331 , H04H20/106 , H04H20/28 , H04H20/40 , H04H60/16 , H04H60/22 , H04H60/23 , H04N7/17318 , H04N21/4408 , H04N21/458 , H04N21/4622 , H04N21/6543 , H04N21/812 , H04N21/8166
摘要： Content which users may wish to receive may be distributed with interrupting content such that the use of the content on the user's receiver may be interrupted and replaced with the interrupting content. The content which the user wishes to receive may be software, audio, video, graphics or other material and the interrupting content in one embodiment of the prevent invention may be advertisements. In this way, the user's receiver may be utilized to determine when it is appropriate to interrupt the interruptible content with the interrupting content. This may provide a convenient mechanism for reduced price or free distribution of a wide variety of media currently provided only in physical form or only for free without any compensation to the content provider.
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