公开(公告)号：US20110083013A1

公开(公告)日：2011-04-07

申请号：US12575260

申请日：2009-10-07

申请人： Nir Nice ,  Melissa W. Dunn ,  Eric Picard ,  Amit Shaked ,  Eric Don Van Valkenburg ,  Alexander George Gounares ,  Friedman Arie ,  Sefy Ophir ,  Boaz Feldbaum ,  Vu A. Ha ,  Teresa Mah ,  Darrell Jay Cannon ,  Michael Joseph Toutonghi ,  Uri Barash ,  Cynthia Dwork ,  Ying Li

发明人： Nir Nice ,  Melissa W. Dunn ,  Eric Picard ,  Amit Shaked ,  Eric Don Van Valkenburg ,  Alexander George Gounares ,  Friedman Arie ,  Sefy Ophir ,  Boaz Feldbaum ,  Vu A. Ha ,  Teresa Mah ,  Darrell Jay Cannon ,  Michael Joseph Toutonghi ,  Uri Barash ,  Cynthia Dwork ,  Ying Li

IPC分类号： H04L9/32 ,  G06F21/00

CPC分类号： G06Q30/02 ,  G06F21/6263

摘要： Methods, systems, and computer-readable media for facilitating personalization of web content is provided, while protecting the privacy of the user data utilized to personalize the user's experience. A privacy vault may collect user data including user activity data, demographic data, and user interests submitted by a user. In one embodiment, the privacy vault operates on a user client device. The privacy vault sends the user data to a community vault that collects user data from multiple users. The community vault generates segment rules that whether a user belongs to a user segment, which expresses a user's interest. The segment rules are then communicated back to the privacy vault, which assigns one or more user segments to the user based on the user data available to the privacy vault and the segment rules. The privacy vault may communicate user segments to one or more content providers that supply personalized content that is selected based on the user segments provided.

摘要翻译： 提供了用于促进web内容的个性化的方法，系统和计算机可读介质，同时保护用于个性化用户体验的用户数据的隐私。 隐私保险库可以收集用户数据，包括用户活动数据，人口统计数据和用户提交的用户兴趣。 在一个实施例中，隐私保险库在用户客户端设备上运行。 隐私保护库将用户数据发送到从多个用户收集用户数据的社区保管库。 社区保管库会生成段规则，用户是否属于用户区段，表示用户的兴趣。 然后，段规则被传送回隐私保险库，隐私保险库基于隐私保险库和段规则可用的用户数据将一个或多个用户段分配给用户。 隐私保险库可以将用户段传达给提供基于所提供的用户段选择的个性化内容的一个或多个内容提供者。

公开(公告)号：US08312273B2

公开(公告)日：2012-11-13

申请号：US12575260

申请日：2009-10-07

申请人： Nir Nice ,  Melissa W. Dunn ,  Eric Picard ,  Amit Shaked ,  Eric Don Van Valkenburg ,  Alexander George Gounares ,  Friedman Arie ,  Sefy Ophir ,  Boaz Feldbaum ,  Vu A. Ha ,  Teresa B. Mah ,  Darrell Jay Cannon ,  Michael Joseph Toutonghi ,  Uri Barash ,  Cynthia Dwork ,  Ying Li

发明人： Nir Nice ,  Melissa W. Dunn ,  Eric Picard ,  Amit Shaked ,  Eric Don Van Valkenburg ,  Alexander George Gounares ,  Friedman Arie ,  Sefy Ophir ,  Boaz Feldbaum ,  Vu A. Ha ,  Teresa B. Mah ,  Darrell Jay Cannon ,  Michael Joseph Toutonghi ,  Uri Barash ,  Cynthia Dwork ,  Ying Li

IPC分类号： H04L9/32

CPC分类号： G06Q30/02 ,  G06F21/6263

摘要： Methods, systems, and computer-readable media for facilitating personalization of web content is provided, while protecting the privacy of the user data utilized to personalize the user's experience. A privacy vault may collect user data including user activity data, demographic data, and user interests submitted by a user. In one embodiment, the privacy vault operates on a user client device. The privacy vault sends the user data to a community vault that collects user data from multiple users. The community vault generates segment rules that whether a user belongs to a user segment, which expresses a user's interest. The segment rules are then communicated back to the privacy vault, which assigns one or more user segments to the user based on the user data available to the privacy vault and the segment rules. The privacy vault may communicate user segments to one or more content providers that supply personalized content that is selected based on the user segments provided.

摘要翻译： 提供了用于促进web内容的个性化的方法，系统和计算机可读介质，同时保护用于个性化用户体验的用户数据的隐私。 隐私保险库可以收集用户数据，包括用户活动数据，人口统计数据和用户提交的用户兴趣。 在一个实施例中，隐私保险库在用户客户端设备上运行。 隐私保护库将用户数据发送到从多个用户收集用户数据的社区保管库。 社区保管库会生成段规则，用户是否属于用户区段，表示用户的兴趣。 然后，段规则被传送回隐私保险库，隐私保险库基于隐私保险库和段规则可用的用户数据将一个或多个用户段分配给用户。 隐私保险库可以将用户段传达给提供基于所提供的用户段选择的个性化内容的一个或多个内容提供者。