公开(公告)号：US20130325584A1

公开(公告)日：2013-12-05

申请号：US13488030

申请日：2012-06-04

申请人： David Taylor Bogaty ,  Mukund Sundararajan ,  Chinmay Deepak Karande ,  Yi Sun

发明人： David Taylor Bogaty ,  Mukund Sundararajan ,  Chinmay Deepak Karande ,  Yi Sun

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0242

摘要： Methods and systems for attributing changes in an advertising metric of interest, such as revenue, to other advertising metrics, are provided. The methods and systems described herein are particularly applicable to advertising provided in online web sites, such as online internet search provider sites. The changes in one or more subordinate online advertising metrics, such as the number of clicks on a particular advertising link, and the cost-per-click to the advertiser, are measured over a predefined period of time, as are the changes in the advertising metric of interest over the same predefined period of time. The respective impacts of the changes of the are determined through the use of sensitivity analysis.

摘要翻译： 提供了将感兴趣的广告度量（如收入）中的更改归因于其他广告指标的方法和系统。 本文描述的方法和系统特别适用于在线网站（例如在线互联网搜索提供者站点）提供的广告。 一个或多个从属在线广告指标的变化（例如特定广告链接的点击次数以及广告客户的每次点击费用）在预定义的时间段内进行测量，广告中的变化也是如此 在相同的预定义时间段内感兴趣的度量。 通过使用敏感性分析确定变化的各自影响。