公开(公告)号：US08712831B2

公开(公告)日：2014-04-29

申请号：US10993185

申请日：2004-11-19

申请人： William Russell Cline, Jr. ,  Gerald Bruce Williams ,  David Thomas Feyerabend ,  Jasvindarjit Singh ,  Neal Arjuna Sharma

发明人： William Russell Cline, Jr. ,  Gerald Bruce Williams ,  David Thomas Feyerabend ,  Jasvindarjit Singh ,  Neal Arjuna Sharma

IPC分类号： G06Q30/00

CPC分类号： H04N7/163 ,  G06Q30/02 ,  H04H60/375 ,  H04H60/64 ,  H04N21/44008 ,  H04N21/44016 ,  H04N21/44222 ,  H04N21/4532 ,  H04N21/4622 ,  H04N21/812 ,  H04N21/8456

摘要： Methods and media are provided for quantifying viewer awareness of advertising images in a video source is provided. According to one embodiment, a media source is segmented into a set of frames, which are annotated with attributes based on the images that appear within each frame. The attribute data is analyzed to determine detections that meet provided criteria. The detections are indexed based on the attributes, which are then supplemented with additional attributes to create one or more valuation factors. The valuation factors can be used to derive a discount factor that can be applied against a benchmark, such as the 30-second spot rate, to determine a value associated with the video source.

摘要翻译： 提供了方法和媒体，用于量化观众对提供视频源中广告图像的意识。 根据一个实施例，媒体源被分割成一组帧，其被基于出现在每个帧内的图像的属性来注释。 分析属性数据以确定符合提供标准的检测。 基于属性对检测进行索引，然后使用其他属性来补充以创建一个或多个估值因子。 估值因子可用于导出可以针对基准（例如30秒即期利率）应用的折现因子，以确定与视频源相关联的值。

公开(公告)号：US08036932B2

公开(公告)日：2011-10-11

申请号：US10993242

申请日：2004-11-19

申请人： William Russell Cline, Jr. ,  Gerald Bruce Williams ,  David Thomas Feyerabend ,  Jasvindarjit Singh ,  Neal Arjuna Sharma

发明人： William Russell Cline, Jr. ,  Gerald Bruce Williams ,  David Thomas Feyerabend ,  Jasvindarjit Singh ,  Neal Arjuna Sharma

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0207 ,  G06Q30/0242 ,  G06Q30/0244 ,  G06Q30/0273

摘要： Methods and media are provided for objectively valuing advertising content (or the potential viewer impact thereof) that occur during the course of an event or other presentation (such as TV sitcom). In one embodiment the method includes receiving a source of media, indexing a set of sponsorship images within the media to provide a set of indices, and providing valuation factors by aggregating the indices so that valuation factors can be derived that indicate a viewer's potential awareness of the advertising content or images therein. The valuation factors can be used in connection with a benchmark, such as the 30-second spot rate or time, to determine a value associated with the media source, including a monetary value.

摘要翻译： 提供了方法和媒体，用于客观地估价在事件或其他呈现（例如电视情景喜剧）期间发生的广告内容（或其潜在的观众影响）。 在一个实施例中，该方法包括接收媒体源，在媒体内索引一组赞助图像以提供一组索引，以及通过聚合索引来提供估值因子，使得可以导出评估因子，以显示观众的潜在意识 其中的广告内容或图像。 评估因素可以与基准相关联，例如30秒即期利率或时间，以确定与媒体来源相关的价值，包括货币价值。