公开(公告)号：US08024337B1

公开(公告)日：2011-09-20

申请号：US10952482

申请日：2004-09-29

申请人： Shumeet Baluja ,  Doug Beeferman ,  Andrew R. Golding

发明人： Shumeet Baluja ,  Doug Beeferman ,  Andrew R. Golding

IPC分类号： G06F17/30

CPC分类号： G06F17/30424 ,  G06F17/30964

摘要： A system determines query similarity. The system determines a volume per unit time of an issued first query over a time period and determines a volume per unit time of issued other queries over the time period. The system compares the volume per unit time of each of the issued other queries to the volume per unit time of the issued first query. The system identifies ones of the issued other queries as similar to the first query based on the comparison.

摘要翻译： 系统确定查询相似性。 系统确定在一段时间内发出的第一个查询的每单位时间的卷数，并确定该时间段内发出的其他查询的每单位时间的卷数。 系统将每个发出的其他查询的每单位时间的卷与发出的第一个查询的每单位时间的卷进行比较。 基于比较，系统将发布的其他查询中的一个与第一个查询相似。

公开(公告)号：US08312137B1

公开(公告)日：2012-11-13

申请号：US12829162

申请日：2010-07-01

申请人： Matthew Lloyd ,  Doug Beeferman

发明人： Matthew Lloyd ,  Doug Beeferman

IPC分类号： G06F15/16

CPC分类号： G06F11/3688 ,  G06F11/3006 ,  G06F11/3051 ,  G10L15/01

摘要： This disclosure generally relates to assigning and simultaneously running multiple client-side experiments on client devices. A file includes information regarding experiments that are available, including information regarding “layers,” which are logical, imaginary containers in which each experiment “resides.” Each experiment is associated with one layer. For each experiment, the file includes information regarding a location and size of the experiment within the layer. When the client device takes an action, a software module identifies a value of an identifier associated with the action. Each such identifier is associated with one or more of the layers. The software module can calculate, for each of the associated layers, a location within the layer based on the identifier value. The computer software module can identify, based on the information in the file, each experiment that overlaps with the calculated location within each layer and cause each identified experiment to be activated.

摘要翻译： 本公开通常涉及在客户端设备上分配和同时运行多个客户端实验。 文件包含有关可用实验的信息，包括有关图层的信息，这些信息是每个实验所在的逻辑，虚拟容器。 每个实验都与一层相关联。 对于每个实验，该文件包括有关该层内实验的位置和大小的信息。 当客户端设备采取动作时，软件模块识别与该动作相关联的标识符的值。 每个这样的标识符与一个或多个层相关联。 软件模块可以针对每个相关联的层，基于标识符值来计算层内的位置。 计算机软件模块可以根据文件中的信息识别与每个层内计算的位置重叠的每个实验，并使每个识别的实验被激活。

公开(公告)号：US20060004628A1

公开(公告)日：2006-01-05

申请号：US10880972

申请日：2004-06-30

申请人： Brian Axe ,  Doug Beeferman ,  Amit Patel ,  Nathan Stoll ,  Hal Varian

发明人： Brian Axe ,  Doug Beeferman ,  Amit Patel ,  Nathan Stoll ,  Hal Varian

IPC分类号： G06F17/00

CPC分类号： G06Q30/0275 ,  G06Q30/02 ,  G06Q30/0247 ,  G06Q30/0273

摘要： Documents or document sets may be scored to reflect a value of an action, such as a selection for example, when an ad is served with the document (or a document belonging to a document set). A cost associated with the action with respect to an ad that was served with a document may then be adjusted using the score. For example, ad scores may be accepted or determined, and a document may be scored using the ad scores when served with the document and ad scores across a collection of documents to generate a document score. Each of the ad scores may indicate a value of an action with respect to an ad, such as a conversion rate, or a return on investment for an ad selection for example. Document scores used in this way may help advertisers get a more consistent cost per conversion, or return on investment, without requiring them to enter and manage various offers for various documents and/or various ad serving systems having various conversion rates or returns on investment.

公开(公告)号：US08694499B1

公开(公告)日：2014-04-08

申请号：US13213828

申请日：2011-08-19

申请人： Shumeet Baluja ,  Doug Beeferman ,  Andrew R Golding

发明人： Shumeet Baluja ,  Doug Beeferman ,  Andrew R Golding

IPC分类号： G06F17/30

CPC分类号： G06F17/30424 ,  G06F17/30964

摘要： A system determines query similarity. The system determines a volume per unit time of an issued first query over a time period and determines a volume per unit time of issued other queries over the time period. The system compares the volume per unit time of each of the issued other queries to the volume per unit time of the issued first query. The system identifies ones of the issued other queries as similar to the first query based on the comparison.

摘要翻译： 系统确定查询相似性。 系统确定在一段时间内发出的第一个查询的每单位时间的卷数，并确定该时间段内发出的其他查询的每单位时间的卷数。 系统将每个发出的其他查询的每单位时间的卷与发出的第一个查询的每单位时间的卷进行比较。 基于比较，系统将发布的其他查询中的一个与第一个查询相似。

公开(公告)号：US08494900B2

公开(公告)日：2013-07-23

申请号：US10880972

申请日：2004-06-30

申请人： Brian Axe ,  Doug Beeferman ,  Amit Patel ,  Nathan Stoll ,  Hal Varian

发明人： Brian Axe ,  Doug Beeferman ,  Amit Patel ,  Nathan Stoll ,  Hal Varian

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0275 ,  G06Q30/02 ,  G06Q30/0247 ,  G06Q30/0273

摘要： Documents or document sets may be scored to reflect a value of an action, such as a selection for example, when an ad is served with the document (or a document belonging to a document set). A cost associated with the action with respect to an ad that was served with a document may then be adjusted using the score. For example, ad scores may be accepted or determined, and a document may be scored using the ad scores when served with the document and ad scores across a collection of documents to generate a document score. Each of the ad scores may indicate a value of an action with respect to an ad, such as a conversion rate, or a return on investment for an ad selection for example. Document scores used in this way may help advertisers get a more consistent cost per conversion, or return on investment, without requiring them to enter and manage various offers for various documents and/or various ad serving systems having various conversion rates or returns on investment.

摘要翻译： 可以对文档或文档集进行评分，以反映动作的价值，例如当向文档（或属于文档集合的文档）投放广告时的选择。 然后可以使用分数调整与为文档提供的广告相关的操作费用。 例如，可以接受或确定广告得分，并且当通过文档集合提供的广告分数和文档集合中的广告分数来生成文档分数时，可以使用广告分数来评分文档。 每个广告分数可以指示关于广告的动作的值，例如转化率，或者例如广告选择的投资回报率。 以这种方式使用的文档分数可以帮助广告客户获得更加一致的每次转化成本或投资回报，而不需要他们输入和管理各种文档和/或具有各种转换率或投资回报的各种广告服务系统的各种报价。