System and method for performing click stream analysis
    1.
    发明授权
    System and method for performing click stream analysis 有权
    执行点击流分析的系统和方法

    公开(公告)号:US07318056B2

    公开(公告)日:2008-01-08

    申请号:US10261558

    申请日:2002-09-30

    IPC分类号: G06F17/30

    摘要: A system and method for performing click stream analysis is described. In one implementation, a Web log is processed to reconstruct a visit made by a user to a Web site. The Web log contains records representing actions performed by the user during the visit including any actions that may be designated a commerce event. A sequential identification is assigned to each record and the sequential identification is stored with the associated record in a database. Any records representing actions performed by the user that are designated as a commerce event are identified. The database is queried for a certain quantity of records representing actions performed by the user prior to and/or subsequent to the commerce event, based on the sequential identification assigned to each record.

    摘要翻译: 描述用于执行点击流分析的系统和方法。 在一个实现中,处理Web日志以重构用户对网站的访问。 Web日志包含表示用户在访问期间执行的操作的记录,包括可以指定商业活动的任何操作。 顺序识别被分配给每个记录,并且顺序识别与相关联的记录一起存储在数据库中。 表示由用户指定为商务活动的表示动作的记录。 基于分配给每个记录的顺序标识,查询数据库以获得表示在商务事件之前和/或之后由用户执行的动作的一定量的记录。