摘要:
Techniques are provided for adapting an advertising campaign based on real-time analysis of campaign metrics for a concurrent advertising campaign. As one advertising campaign runs, parameters of the campaign are updated to incorporate insights from another advertising campaign. In one embodiment, parameters of the campaign are updated to boost performance of a portion of the advertising campaign determined to be particularly responsive based on the campaign metrics from another campaign. The campaign metrics may be measured using real-time, single-question surveys across segmented portions of the target audience and may be used to generate correlations between the target audience and marketing objectives sought.
摘要:
A distributed access controller for controlling access to resources in a multi-domain distributed computing environment. The access controller is configured to receive a request from a user requesting performance of one or more operations on a particular resource. The access controller attempts to resolve the requested operations based on user hierarchy information and access list information for the particular resource. If all the operations in the user's request cannot be resolved based on the user hierarchy information and the access list information for the particular resource, the access controller then attempts to resolve the unresolved operations based on the particular user's user hierarchy information in combination with resource hierarchy information, and access list information for the resources in the resource hierarchy information. In alternate embodiments, the access controller attempts to resolve the requested operations based on the resource hierarchy information and access list information for the resources in the resource hierarchy information. If all the operations in the user's request cannot be resolved based on the resource hierarchy information and the access list information for the resources in the resource hierarchy information, the access controller then attempts to resolve the unresolved operations based on the resource hierarchy information in combination with the particular user's user hierarchy information, and the access list information for the resources in the resource hierarchy information.
摘要:
Various aspects of the invention provide for the creation, modification, transfer, manipulation, requesting and destruction of information objects in a computer network. Although some aspects of the invention are based on publish-subscribe techniques, many modifications and additional features are provided.
摘要:
Various aspects of the invention provide for the creation, modification, transfer, manipulation, requesting and destruction of information objects in a computer network. Although some aspects of the invention are based on publish-subscribe techniques, many modifications and additional features are provided.
摘要:
A technique for adapting an advertising campaign based on real-time campaign metrics, such as a composition of the target audience among advertising recipients or an impact on brand metrics. As the advertising campaign runs, parameters of the campaign are updated to boost performance of a portion of the advertising campaign determined to be particularly effective by the campaign metrics. The campaign metrics utilize real-time, single-question surveys across segmented portions of the target audience, and then adapt the advertising campaign to target a particular segment based on desired brand and audience metrics.
摘要:
According to an embodiment of the present invention, techniques are disclosed for providing promotions to users of communication networks, such as the Internet. Information related to a plurality of promotions, including promotions information and rules associated with the promotions, are stored at a promotions management system. The promotions management system receives a query from a vendor system requesting promotions to be shown to a user browsing a particular item at the web site of the vendor. The promotions management system responds to the query by determining a set of promotions to be presented to the user based on the information contained in the query, the information related to the promotions, and other information accessible to the promotions management system. The promotions in the set of promotions are then presented to the user.
摘要:
A distributed access controller for controlling access to resources in a multi-domain distributed computing environment. The access controller is configured to receive a request from a user requesting performance of one or more operations on a particular resource. The access controller attempts to resolve the requested operations based on user hierarchy information and access list information for the particular resource. If all the operations in the user's request cannot be resolved based on the user hierarchy information and the access list information for the particular resource, the access controller then attempts to resolve the unresolved operations based on the particular user's user hierarchy information in combination with resource hierarchy information, and access list information for the resources in the resource hierarchy information. In alternate embodiments, the access controller attempts to resolve the requested operations based on the resource hierarchy information and access list information for the resources in the resource hierarchy information. If all the operations in the user's request cannot be resolved based on the resource hierarchy information and the access list information for the resources in the resource hierarchy information, the access controller then attempts to resolve the unresolved operations based on the resource hierarchy information in combination with the particular user's user hierarchy information, and the access list information for the resources in the resource hierarchy information.
摘要:
Augmenting processing of information objects transferred among processors within a network. Processing is performed by a process, or processor, (called a “robot”) at any point in the network where an information object is transferred, or where the object resides. By allowing processing at source, destination and at “interim” points between the source and destination, the ability to add functionality, services, control and management of objects and object transfers is greatly enhanced. The robots, can reside at any point in the system. A robot can be local to an end-user's computer, can reside on a content source server, or can be on another computer, processor, storage location or device on the network. Any type of processing can be performed by the robots. For example, access rights can be maintained so that certain attributes and values of information objects are restricted on a per user, per machine, chronological or other basis. Robots can use conditions which, when satisfied by attribute/value pairs within a specific object, or conditions which are satisfied by other, external, conditions, trigger specific processing. The processing can include one or more objects, other information processing, software or hardware control functions, etc. Information can be appended to objects. Statistics on object use, publication, subscription or transfers can be compiled. Groups of robots can operate in cooperation. Robots can share information.
摘要:
A parking policy management system helps identify and enforce parking violations in real-time. By monitoring sensors distributed in a parking area, the system will determine whether one or more parking policies have been violated. The types of parking policies the system can monitor include duration, time of day, unauthorized vehicle, special permit parking, and paid parking. When a violation of a policy is detected, a notification may be delivered to enforcement personnel through the Internet, personal digital assistants (PDAs), cell phones, in-vehicle dashboards, and other means.
摘要:
A parking guidance system tracks available parking spaces and leads users to vacant spots through display boards placed at strategic locations in the parking lot. Sensor nodes are deployed at parking spaces or within traffic lanes to monitor parking space occupancy and wirelessly transmit this information. The sensor nodes form a wireless network that routes the knowledge of available spaces to the corresponding display boards and updates them in real time. Parking availability information may also be shared with users in a variety of other ways such as through the Internet, personal digital assistants, computers, mobile telephones, in-vehicle dashboards, and others.