公开(公告)号：US20080250465A1

公开(公告)日：2008-10-09

申请号：US12088350

申请日：2005-10-21

申请人： Young Min Kim ,  Gyung Sueng Yang ,  Young Ick Kim

发明人： Young Min Kim ,  Gyung Sueng Yang ,  Young Ick Kim

IPC分类号： H04N7/173

CPC分类号： H04L29/06027 ,  H04L65/4084 ,  H04N7/17336 ,  H04N21/25891 ,  H04N21/4331 ,  H04N21/47202 ,  H04N21/6405

摘要： The present invention relates to a VOD service operating method and system for providing VOD service through interchange of VOD contents between a VOD server and a set-top box. In accordance with the present invention, a plurality of VOD contents are at least categorized as a first mode and a second mode. The VOD contents included in the first mode store beforehand basic information necessary for selecting the VOD contents in the set-top box by PUSH of the VOD server and provide the stored basic information on a display under the management of the VOD management application when the first mode is activated. Further, the VOD contents included in the second mode transfer a request signal of basic information necessary for selecting the VOD contents from the VOD server to the set-top box according to a user's request. They then display in real time the basic information transferred to the set-top box on a display under the management of the VOD management application. According to the present invention, it becomes possible to reduce the user's waiting time required for selecting the VOD contents and the burden upon the network load so as to provide the VOD service in an efficient manner,

摘要翻译： 本发明涉及一种VOD服务操作方法和系统，用于通过VOD服务器和机顶盒之间的VOD内容的交换来提供VOD服务。 根据本发明，至少将多个VOD内容分类为第一模式和第二模式。 包含在第一模式中的VOD内容预先存储通过VOD服务器的PUSH选择机顶盒中的VOD内容所需的基本信息，并且在VOD管理应用程序的管理下在显示器上提供存储的基本信息，当第一 模式被激活。 此外，包含在第二模式中的VOD内容根据用户的请求将从VOD服务器选择VOD内容所需的基本信息的请求信号传送到机顶盒。 然后，它们在VOD管理应用程序的管理下，在显示屏上实时显示传输到机顶盒的基本信息。 根据本发明，可以减少用户选择VOD内容所需的等待时间和网络负载的负担，从而以有效的方式提供VOD服务，

公开(公告)号：US20080271069A1

公开(公告)日：2008-10-30

申请号：US12088346

申请日：2005-10-21

申请人： Young Min Kim ,  Gyung Sueng Yang ,  Young Ick Kim

发明人： Young Min Kim ,  Gyung Sueng Yang ,  Young Ick Kim

IPC分类号： H04N7/025 ,  H04N7/173

CPC分类号： H04N7/17318 ,  H04N21/23424 ,  H04N21/4331 ,  H04N21/44016 ,  H04N21/4622 ,  H04N21/812

摘要： The present invention relates to a system and method for providing advertisement at a set top box in connection with processing of video-on-demand (VOD) contents. The system for providing advertisement at a set top box in connection with VOD contents, comprises: a VOD server for providing VOD contents; an advertisement server for providing advertisement data; and a set top box for processing the VOD contents from the VOD server and the advertisement data from the advertisement server to display the VOD contents and the advertisement data on a user's television, wherein the set top box includes: an input/output unit for performing input and output of data transmitted to the set top box; a VOD management application for receiving and processing information of VOD contents orderable for a user, a user interface for expressing the information and an order of the user; a cache memory for buffering the ordered VOD contents; a storage for storing the advertisement data from the advertisement server; an advertisement-data management application for managing the advertisement data; and a buffering monitoring scheduler for monitoring status of buffering VOD contents at the cache memory and controlling the advertisement management application to process the advertisement data during the buffering based on the monitoring result. By implementing the present invention, the advertisement data can be efficiently utilized through a set top box in connection with display of VOD contents.

摘要翻译： 本发明涉及一种在与视频点播（VOD）内容的处理相关联的机顶盒中提供广告的系统和方法。 用于在与机顶盒相关的VOD内容上提供广告的系统包括：用于提供VOD内容的VOD服务器; 用于提供广告数据的广告服务器; 以及机顶盒，用于处理来自VOD服务器的VOD内容和来自广告服务器的广告数据，以在用户的​​电视上显示VOD内容和广告数据，其中机顶盒包括：输入/输出单元，用于执行 输入和输出数据传输到机顶盒; 用于接收和处理用户可订购的VOD内容的信息的VOD管理应用程序，用于表达所述信息的用户界面和所述用户的订单; 用于缓冲有序VOD内容的缓存存储器; 用于存储来自广告服务器的广告数据的存储器; 用于管理广告数据的广告数据管理应用程序; 以及缓冲监视调度器，用于监视高速缓冲存储器处的缓冲VOD内容的状态，并且基于监视结果控制广告管理应用程序在缓冲期间处理广告数据。 通过实施本发明，通过与显示VOD内容相关的机顶盒可以有效地利用广告数据。