公开(公告)号：US20090106106A1

公开(公告)日：2009-04-23

申请号：US12217956

申请日：2008-07-10

Applicant: SangHyeun Lee ,  Bong Tae Kim ,  Ho Young Song ,  Sim Kwon Yoon ,  JaeHun Kim ,  Seung Hun Oh

Inventor： SangHyeun Lee ,  Bong Tae Kim ,  Ho Young Song ,  Sim Kwon Yoon ,  JaeHun Kim ,  Seung Hun Oh

IPC: G06Q30/00

CPC classification number: H04N7/17336 ,  G06Q30/0264 ,  H04N21/4722 ,  H04N21/6125 ,  H04N21/6175 ,  H04N21/6581 ,  H04N21/812

Abstract: Provided is a method of transmitting and receiving a two-way advertisement. The method is performed separately from a broadcasting being received by a client. When the client calls for the two-way advertisement, an Internet Protocol (IP)-based two-way advertisement receiving apparatus of the client requests and receives the two-way advertisement from an IP-based two-way advertisement server; stores the two-way advertisement in an advertisement storage unit, wherein the two-way advertisement is transmitted from the IP-based two-way advertisement server which refers to an advertisement area code included in the two-way advertisement and transmits the two-way advertisement by using a multicast group address corresponding to the advertisement area code; and displays the two-way advertisement on a screen of a client using terminal of the client. In the case where the client receives a summary advertisement and desires to obtain more detailed information, the client can receive a detailed advertisement and order a product via the screen.

Abstract translation: 提供了一种发送和接收双向广告的方法。 该方法与客户端正在接收的广播分开执行。 当客户端要求双向广告时，客户端基于互联网协议（IP）的双向广告接收设备从基于IP的双向广告服务器请求并接收双向广告; 在广告存储单元中存储双向广告，其中从基于IP的双向广告服务器发送双向广告，该广告服务器参考包括在双向广告中的广告区域代码，并且传送双向广告 通过使用与广告区域代码相对应的多播组地址进行广告; 并使用客户端的终端在客户端的屏幕上显示双向广告。 在客户端接收到摘要广告并希望获得更详细信息的情况下，客户端可以通过屏幕接收详细的广告并订购产品。