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    ADAPTIVE ADVERTISEMENTS
    2.
    发明申请
    ADAPTIVE ADVERTISEMENTS 审中-公开
    自适应广告

    公开(公告)号：US20070011051A1

    公开(公告)日：2007-01-11

    申请号：US11456386

    申请日：2006-07-10

    Applicant: Jeffrey Findlay ,  Daniel Fraser ,  Jake Neiman ,  Ian Gadsby

    Inventor： Jeffrey Findlay ,  Daniel Fraser ,  Jake Neiman ,  Ian Gadsby

    IPC: G06Q30/00

    CPC classification number: G06Q30/02 ,  G06Q30/0252 ,  G06Q30/0261 ,  G06Q30/0264 ,  G06Q30/0267 ,  G06Q30/0272

    Abstract: An advertising system for displaying adaptive advertisements that can change the displayed content in response to external inputs can be used in public places such as transit stations, arenas, stadiums, retail stores, and squares. The advertising system can also be deployed in transit vehicles. The advertisements make use of a decision engine to select from a plurality of advertising scenarios to generate the content that is rendered on displays. The system has a processor that executes the decision engine and provides the decision engine with the external inputs, such as time of day, weather conditions and forecast, current, past or next transit station, required to select one of the stored advertising scenarios. These input scenarios can be either stored by the system or obtained in real-time.

    Abstract translation: 用于显示可以响应于外部输入而改变显示的内容的自适应广告的广告系统可以用于诸如中转站，场馆，体育馆，零售商店和广场的公共场所。 广告系统也可以部署在运输车辆中。 广告利用决策引擎从多个广告场景中进行选择，以生成在显示器上渲染的内容。 该系统具有执行决策引擎并向决策引擎提供诸如时间，天气条件和预测，当前，过去或下一个中转站之间的处理器，以选择所存储的广告场景中的一个。 这些输入场景可以由系统存储或实时获取。

    METHOD OF ADVERTISING
    4.
    发明申请
    METHOD OF ADVERTISING 审中-公开
    广告方法

    公开(公告)号：US20090144156A1

    公开(公告)日：2009-06-04

    申请号：US12324960

    申请日：2008-11-28

    Applicant: Michael GIRGIS ,  Ian Robert GADSBY ,  Jake NEIMAN ,  Dmitri MELEMAD ,  Daniel Joseph FRASER ,  Jeffrey David FINDLAY

    Inventor： Michael GIRGIS ,  Ian Robert GADSBY ,  Jake NEIMAN ,  Dmitri MELEMAD ,  Daniel Joseph FRASER ,  Jeffrey David FINDLAY

    IPC: G06Q30/00 ,  G06Q90/00

    CPC classification number: G06Q30/02 ,  G06Q30/0273

    Abstract: A retail establishment advertising system and method are disclosed. They allow a display of special content to interrupt a display of ongoing content on one or more display units. Ongoing content, such as advertisements, news, entertainment, or other relevant information, is provided on the display units until an urgent or security-related alert is required, and display of override content becomes necessary. Special content can include information relevant to specially discounted items or to security alert messages pertaining to, for example, security threats such as accidents, major delays, fire, missing children, terrorist activity, or other content deemed adequately pertinent to warrant interrupting the display of ongoing content.

    Abstract translation: 披露了零售广告系统和方法。 它们允许显示特殊内容来中断一个或多个显示单元上正在进行的内容的显示。 在显示单元上提供正在进行的内容，例如广告，新闻，娱乐或其他相关信息，直到需要紧急或安全相关警报，并且需要显示超越内容。 特殊内容可以包括与特别打折的物品相关的信息或与例如事故，重大延误，火灾，失踪儿童，恐怖主义活动或其他认为适当相关的内容等安全威胁的安全警报消息，以防止显示 正在进行的内容

    ADAPTIVE ADVERTISEMENTS AND ADAPTIVE ADVERTISING DISTRIBUTION SYSTEM
    6.
    发明申请
    ADAPTIVE ADVERTISEMENTS AND ADAPTIVE ADVERTISING DISTRIBUTION SYSTEM 审中-公开
    自适应广告和自适应广告分发系统

    公开(公告)号：US20070100698A1

    公开(公告)日：2007-05-03

    申请号：US11613467

    申请日：2006-12-20

    Applicant: Jake NEIMAN ,  Ian GADSBY ,  Daniel FRASER ,  Jeffrey FINDLAY ,  Andrew KILPATRICK

    Inventor： Jake NEIMAN ,  Ian GADSBY ,  Daniel FRASER ,  Jeffrey FINDLAY ,  Andrew KILPATRICK

    IPC: G06Q30/00

    CPC classification number: G06Q30/02 ,  G06Q30/0247 ,  G06Q30/0249 ,  G06Q30/0267

    Abstract: An advertising system for displaying adaptive advertisements that can change the displayed content in response to external inputs can be used in public places such as transit stations, arenas, stadiums, retail stores, and squares. The advertising system can also be deployed in transit vehicles. The advertisements make use of a decision engine to select from a plurality of advertising scenarios to generate the content that is rendered on displays. The system has a processor that executes the decision engine and provides the decision engine with the external inputs, such as time of day, weather conditions and forecast, current, past or next transit station, required to select one of the stored advertising scenarios. These input scenarios can be either stored by the system or obtained in real-time. A system for distributing advertisement content to displays for playback based on the correlation between the attributes of the Content, attributes of the displays, and other factors.

    Abstract translation: 用于显示可以响应于外部输入而改变显示的内容的自适应广告的广告系统可以用于诸如中转站，场馆，体育馆，零售商店和广场的公共场合。 广告系统也可以部署在运输车辆中。 广告利用决策引擎从多个广告场景中进行选择，以生成在显示器上渲染的内容。 该系统具有执行决策引擎并向决策引擎提供诸如时间，天气条件和预测，当前，过去或下一个中转站之间的处理器，以选择所存储的广告场景中的一个。 这些输入场景可以由系统存储或实时获取。 一种用于基于内容的属性，显示的属性和其他因素之间的相关性将广告内容分发到用于回放的显示的系统。

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