公开(公告)号：US07406434B1

公开(公告)日：2008-07-29

申请号：US10024449

申请日：2001-12-17

Applicant: E. Diane Chang ,  Richard E. Chatwin ,  Sachin Kumar ,  Sanjay Ranka ,  James R. Weisinger ,  Jason Lenderman

Inventor： E. Diane Chang ,  Richard E. Chatwin ,  Sachin Kumar ,  Sanjay Ranka ,  James R. Weisinger ,  Jason Lenderman

IPC: G06Q99/00

CPC classification number: G06Q10/06375 ,  G06Q10/06393 ,  G06Q30/02 ,  G06Q30/0203 ,  G06Q30/0204 ,  G06Q30/0207 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/0243 ,  G06Q30/0244 ,  G06Q30/0277

Abstract: Automated system, methods, algorithms, procedures, and computer software programs and computer program products for improving and optimizing the performance of messaging campaigns, particularly for marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium such as the Internet. Analysis and Optimization method and procedure, an automated system, and system and method that exploit the underlying multi-attribute structure, as well as other features and advantages. Optimization procedures allocate the ad alternatives or other message to the customer population to optimize business objectives such as maximizing the number of positive responses received. Procedure for generating message allocations that improve and attempt to optimize the campaign performance. Methods ensure that campaign constraints are not violated. Methods can be implemented on a computer that is programmed to retrieve message performance information and to generate recommended message allocations for each stage in a multi-stage messaging campaign to achieve messaging goals.

公开(公告)号：US20080281627A1

公开(公告)日：2008-11-13

申请号：US12179916

申请日：2008-07-25

Applicant: E. Diane Chang ,  Richard E. Chatwin ,  Sachin Kumar ,  Sanjay Ranka ,  James R. Weisinger ,  Jason Lenderman

Inventor： E. Diane Chang ,  Richard E. Chatwin ,  Sachin Kumar ,  Sanjay Ranka ,  James R. Weisinger ,  Jason Lenderman

IPC: G06Q99/00

CPC classification number: G06Q10/06375 ,  G06Q10/06393 ,  G06Q30/02 ,  G06Q30/0203 ,  G06Q30/0204 ,  G06Q30/0207 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/0243 ,  G06Q30/0244 ,  G06Q30/0277

Abstract: Automated system, methods, algorithms, procedures, and computer software programs and computer program products for improving and optimizing the performance of messaging campaigns, particularly for marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium such as the Internet. Analysis and Optimization method and procedure, an automated system, and system and method that exploit the underlying multi-attribute structure, as well as other features and advantages. Optimization procedures allocate the ad alternatives or other message to the customer population to optimize business objectives such as maximizing the number of positive responses received. Procedure for generating message allocations that improve and attempt to optimize the campaign performance. Methods ensure that campaign constraints are not violated. Methods can be implemented on a computer that is programmed to retrieve message performance information and to generate recommended message allocations for each stage in a multi-stage messaging campaign to achieve messaging goals.

Abstract translation: 自动化系统，方法，算法，程序，计算机软件程序和计算机程序产品，用于改善和优化消息传播活动的性能，特别是对于通过互动可测量介质（如互联网）分发广告或其他消息的营销活动。 分析和优化方法和过程，自动化系统，以及利用底层多属性结构以及其他特征和优点的系统和方法。 优化程序将广告替代品或其他消息分配给客户群体，以优化业务目标，例如最大限度地获得收到的积极响应数量。 生成消息分配的过程，用于改进和尝试优化广告系列的效果。 方法确保不违反活动约束。 方法可以在被编程为检索消息性能信息的计算机上实现，并且为了实现消息传送目标而在多阶段消息传送活动中为每个阶段生成推荐的消息分配。

公开(公告)号：US08086485B1

公开(公告)日：2011-12-27

申请号：US12541528

申请日：2009-08-14

Applicant: Sanjay Ranka ,  Jason S. Lenderman ,  James R. Weisinger

Inventor： Sanjay Ranka ,  Jason S. Lenderman ,  James R. Weisinger

IPC: G06F17/30

CPC classification number: G06Q30/02 ,  G06Q10/06315 ,  G06Q10/0639 ,  G06Q30/0201 ,  G06Q30/0204 ,  G06Q30/0205 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/0244 ,  G06Q30/0256 ,  G06Q30/0277 ,  G06Q30/0631 ,  G06Q30/0633

Abstract: Method, procedure, algorithm, system, and computer program for improving and attempting to optimize the performance of messaging campaigns, particularly to marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium such as the Internet. A goal is to allocate the message alternatives to the customer population to optimize business objectives. The includes reading prior stage message state data pertaining to a prior stage including a cumulative number of trials and a cumulative number of successes for a particular message. Message performance results representing message trials and message successes from the previous stage based on the prior-stage state are then read, and a current message state is computed. A current message allocation is generated based on the current message state. Desirably the cumulative number of trials and the cumulative number of successes are discounted based on the age of the information. This inventive procedure may be applied to various message types including, for example, web site banner advertisements, electronic advertisements generally, email messages and promotions, and the like. In one embodiment, the messages are internet web site banner ads, trials are impressions of the ads presented to the user, and successes are measured by clickthroughs from the banner ad to the web site associated with the banner ad. Computer system, computer program, and computer program product associated with the inventive method and procedures are also provided.

Abstract translation: 方法，程序，算法，系统和计算机程序，用于改进和尝试优化消息传播活动的性能，特别是在诸如因特网的交互式可测量介质上分发广告或其他消息的营销活动。 目标是为客户群体分配消息替代品，以优化业务目标。 这包括读取与前一阶段相关的前级消息状态数据，其包括累积的试验次数和针对特定消息的累积成功次数。 然后读取表示基于前一级状态的前一级的消息试验和消息成功的消息性能结果，并且计算当前消息状态。 基于当前消息状态生成当前消息分配。 理想的是，根据信息的年龄，累积的试验次数和累积的成功次数将被打折扣。 本发明的过程可以应用于各种消息类型，包括例如网站横幅广告，通常的电子广告，电子邮件消息和促销等。 在一个实施例中，消息是互联网网站横幅广告，试验是向用户呈现的广告的印象，成功通过从横幅广告到与横幅广告相关联的网站的点击来衡量。 还提供了与本发明的方法和程序相关联的计算机系统，计算机程序和计算机程序产品。

公开(公告)号：US20110238487A1

公开(公告)日：2011-09-29

申请号：US13099608

申请日：2011-05-03

Applicant: E. Diane Chang ,  Richard E. Chatwin ,  Sachin Kumar ,  Sanjay Ranka ,  James R. Weisinger ,  Jason Lenderman

Inventor： E. Diane Chang ,  Richard E. Chatwin ,  Sachin Kumar ,  Sanjay Ranka ,  James R. Weisinger ,  Jason Lenderman

IPC: G06Q30/00

CPC classification number: G06Q10/06375 ,  G06Q10/06393 ,  G06Q30/02 ,  G06Q30/0203 ,  G06Q30/0204 ,  G06Q30/0207 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/0243 ,  G06Q30/0244 ,  G06Q30/0277

Abstract: Automated system, methods, algorithms, procedures, and computer software programs and computer program products for improving and optimizing the performance of messaging campaigns, particularly for marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium such as the Internet. Analysis and Optimization method and procedure, an automated system, and system and method that exploit the underlying multi-attribute structure, as well as other features and advantages. Optimization procedures allocate the ad alternatives or other message to the customer population to optimize business objectives such as maximizing the number of positive responses received. Procedure for generating message allocations that improve and attempt to optimize the campaign performance. Methods ensure that campaign constraints are not violated. Methods can be implemented on a computer that is programmed to retrieve message performance information and to generate recommended message allocations for each stage in a multi-stage messaging campaign to achieve messaging goals.

Abstract translation: 自动化系统，方法，算法，程序，计算机软件程序和计算机程序产品，用于改善和优化消息传播活动的性能，特别是对于通过互动可测量介质（如互联网）分发广告或其他消息的营销活动。 分析和优化方法和过程，自动化系统，以及利用底层多属性结构以及其他特征和优点的系统和方法。 优化程序将广告替代品或其他消息分配给客户群体，以优化业务目标，例如最大限度地获得收到的积极响应数量。 生成消息分配的过程，用于改进和尝试优化广告系列的效果。 方法确保不违反活动约束。 方法可以在被编程为检索消息性能信息的计算机上实现，并且为了实现消息传送目标而在多阶段消息传送活动中为每个阶段生成推荐的消息分配。