公开(公告)号：US10387911B1

公开(公告)日：2019-08-20

申请号：US13909018

申请日：2013-06-03

申请人： Jason Lloyd Shaw ,  David William Luttrell ,  Arun Ahuja

发明人： Jason Lloyd Shaw ,  David William Luttrell ,  Arun Ahuja

IPC分类号： G06Q30/00 ,  G06Q30/02

摘要： Systems, methods, and media for detecting suspicious activity in connection with advertisement impressions are provided. In some embodiments, the method includes: collecting advertisement impression information associated with a plurality of pages; determining, from the collected advertisement impression information, an indication of whether a browser application detected that an advertisement displayed on a webpage was viewable in a browser window; determining, from the collected advertisement impression information, a plurality of viewability statistics for each of the plurality of pages, wherein each viewability statistic indicates a likelihood of whether an advertisement displayed on a webpage was viewable in a browser window; comparing the plurality of viewability statistics with the indication from the browser application; determining a viewability score for the advertisement impression based on the comparison; and identifying the advertisement impression as likely to be suspicious based on the determined viewability score.