公开(公告)号：US08732177B1

公开(公告)日：2014-05-20

申请号：US12767057

申请日：2010-04-26

申请人： Sivakumar Chinnasamy ,  Jeesmon Jacob ,  Tsu-Jung Kung ,  Than Kim-Thi Nguyen

发明人： Sivakumar Chinnasamy ,  Jeesmon Jacob ,  Tsu-Jung Kung ,  Than Kim-Thi Nguyen

IPC分类号： G06F17/30

CPC分类号： G06F17/30867

摘要： A search query is received. One or more listings is identified responsive to the search query. For each of the one or more of listings, the following are determined: a relevancy score based on one or more parameters in the search query, an expected click through rate, and at least one of a content density boost that is based on one or more fields that are included in or excluded from the listing and a geography type boost that is based on a comparison of one or more geography parameters of the query to one or more geography parameters of the listing. For each of the one or more listings, a performance score is calculated based on the relevancy score, the expected click through rate, and at least one of the content density boost and the geography type boost.

摘要翻译： 接收到一个搜索查询。 响应于搜索查询识别一个或多个列表。 对于一个或多个列表中的每一个，确定以下内容：基于搜索查询中的一个或多个参数的相关性分数，预期的点击率，以及基于一个或多个的内容密度提升中的至少一个 包括在列表中或从列表中排除的更多字段以及基于将查询的一个或多个地理参数与列表的一个或多个地理参数进行比较的地理类型提升。 对于一个或多个列表中的每一个，基于相关性得分，预期点击率以及内容密度提升和地理类型提升中的至少一个来计算表现得分。