公开(公告)号：US20140278798A1

公开(公告)日：2014-09-18

申请号：US13841582

申请日：2013-03-15

申请人： Jitesh Goyal ,  Aniruddha Chatterjee ,  Aravindan Srinivasan ,  Anand Premsundar ,  Alok Kumar ,  Gaurav A. Goyal ,  Sanjay Ojha

发明人： Jitesh Goyal ,  Aniruddha Chatterjee ,  Aravindan Srinivasan ,  Anand Premsundar ,  Alok Kumar ,  Gaurav A. Goyal ,  Sanjay Ojha

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0204

摘要： The present invention generally relates to estimating a customer's lifetime value to a company. The customer's lifetime value to the company can be based on remaining value of existing products and one or both of new purchase value and historic profitability. The remaining value and new purchase value for the customer may be estimated based on the customer's current customer segment and the customer's predicted future migration to a different customer segment. In addition, the remaining value may be estimated based on expected customer attrition, and the new purchase value may be estimated based on expected individual customer purchases.

摘要翻译： 本发明一般地涉及到对公司估计客户的终身价值。 客户对公司的终身价值可以基于现有产品的剩余价值，新购买价值和历史盈利能力之一或者两者。 客户的剩余价值和新的购买价值可以根据客户当前的客户细分和客户预测的未来向不同客户群体的迁移进行估算。 此外，可以基于预期的客户消耗量来估计剩余价值，并且可以基于预期的个人客户购买来估计新的购买价值。