公开(公告)号：US20130238448A1

公开(公告)日：2013-09-12

申请号：US13415911

申请日：2012-03-09

申请人： Eduardo Villasenor ,  Bashar Kachachi ,  Rohan Bhattacharjee ,  Izzet Can Envarli ,  Paul Gorman ,  Corneliu Manescu ,  Manan Sanghi ,  Karlton Sequeira ,  Ramana Yerneni

发明人： Eduardo Villasenor ,  Bashar Kachachi ,  Rohan Bhattacharjee ,  Izzet Can Envarli ,  Paul Gorman ,  Corneliu Manescu ,  Manan Sanghi ,  Karlton Sequeira ,  Ramana Yerneni

IPC分类号： G06Q30/02

CPC分类号： G06Q30/00

摘要： Various embodiments pertain to techniques for forecasting and providing guaranteed delivery of ad impression opportunities using real-time bidded platform inventories. In various embodiments, bid landscape data, such as information regarding a number of impression requests by a particular supply unit, a time of the impression requests, and an amount of a winning bid for the impression requests, is recorded for use in forecasting an available impression volume as a function of cost. The forecasted available impression volume represents a number of ad impression requests likely to be obtained through real-time bidding channels. In various embodiments, an advertiser can place an order for a number of ad impressions at a particular price, and the ad impressions ordered can be specifically allocated for that advertiser. The number of ad impressions ordered by an advertiser that are guaranteed vary depending on the price and the available volume forecasted at that price.

摘要翻译： 各种实施例涉及用于使用实时出价的平台清单来预测和提供广告展示机会的保证传递的技术。 在各种实施例中，记录投标景观数据，例如关于特定供应单元的展示请求的数量的信息，展示请求的时间以及针对展示请求的中标出价的量，以用于预测可用的 印象量作为成本的函数。 预测的可用展示次数代表可能通过实时出价渠道获得的多个广告展示请求。 在各种实施例中，广告客户可以以特定价格发布多个广告展示的订单，并且可以为该广告客户专门分配订购的广告印象。 由保证的广告客户订购的广告展示次数取决于价格和以该价格预测的可用卷。