公开(公告)号：US20070260516A1

公开(公告)日：2007-11-08

申请号：US11429331

申请日：2006-05-05

申请人： Michael Schoen ,  Bruce Martin ,  Michael Grubb ,  Mark Kidwell ,  Michael Campbell

发明人： Michael Schoen ,  Bruce Martin ,  Michael Grubb ,  Mark Kidwell ,  Michael Campbell

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0249

摘要： A method and system for billing for online ad delivery services are disclosed. According to one aspect of the invention, an advertiser establishes an account with an online ad delivery service, and provides an initial amount of funds for the account. In addition, the advertiser establishes a budget limit for a specified budget period. As ads are served and clicked by end-users, a predetermined fee is debited from the advertiser's account. However, the ad server includes budget analysis logic to determine when to stop serving ads to ensure that the advertiser's budget limit is not exceeded, thereby ensuring that the advertiser's initial funds are not used up more quickly than desired.

摘要翻译： 公开了一种用于在线广告传送服务计费的方法和系统。 根据本发明的一个方面，广告商建立一个具有在线广告传送服务的帐户，并提供帐户的初始资金。 此外，广告客户为指定的预算期间设定预算限制。 由广告投放和最终用户点击，广告客户的帐户将扣除预定的费用。 但是，广告服务器包括预算分析逻辑，以确定何时停止投放广告，以确保不超过广告客户的预算限额，从而确保广告客户的初始资金不会比所需的更快地使用。