Identifying associated systems such as advertising networks
    1.
    发明授权
    Identifying associated systems such as advertising networks 有权
    识别相关系统,如广告网络

    公开(公告)号:US08782129B1

    公开(公告)日:2014-07-15

    申请号:US13303883

    申请日:2011-11-23

    IPC分类号: G06F15/16

    CPC分类号: G06Q30/02

    摘要: Among other disclosure, a method includes receiving first electronic content configured for displaying a first page in a browser, the first electronic content including a document object model for the first page. Content in the document object model is identified as corresponding to at least one advertisement on the first page, the first page further including page content. Information is extracted from the identified content to be used in identifying an advertising network system that the advertisement links to. An identity of the advertising network system is determined using the extracted information. Second electronic content is generated using the first electronic content and the determined identity of the advertising network system. A second page including the page content of the first page and the advertisement is generated and displayed. On the second page the advertisement is labeled with the determined identity of the advertising network system.

    摘要翻译: 在其他公开内容中,一种方法包括接收配置用于在浏览器中显示第一页面的第一电子内容,第一电子内容包括第一页的文档对象模型。 文档对象模型中的内容被识别为对应于第一页面上的至少一个广告,第一页面还包括页面内容。 从用于识别广告链接到的广告网络系统的识别内容中提取信息。 使用提取的信息确定广告网络系统的身份。 使用第一电子内容和所确定的广告网络系统的身份来生成第二电子内容。 生成并显示包括第一页的页面内容和广告的第二页面。 在第二页上,广告被标记为所确定的广告网络系统的身份。

    Targeting using generated bundles of content sources
    2.
    发明授权
    Targeting using generated bundles of content sources 有权
    使用生成的内容源束定向

    公开(公告)号:US08112308B1

    公开(公告)日:2012-02-07

    申请号:US12187036

    申请日:2008-08-06

    IPC分类号: G06Q40/00

    摘要: Selections of content sources are received. Content source bundles are generated from the selected content sources, each content source bundle defined by one or more selected content sources assigned to that content source bundle, and each content source bundle having associated data indicative of users interested in content provided by the selected content sources of that content source bundle. The content source bundles are presented for use in advertising campaigns in which advertisements can be published on selected content sources of a content source bundle, and the performance of each content source bundle used in advertisement campaigns are measured.

    摘要翻译: 收到内容来源的选择。 从所选择的内容源生成内容源束,每个内容源组由分配给该内容源束的一个或多个所选择的内容源定义,并且每个内容源束具有指示对所选择的内容源提供的内容感兴趣的用户的相关联的数据 的内容源码包。 内容源束被呈现用于广告活动,其中可以在内容源束的所选内容源上发布广告,并且测量广告活动中使用的每个内容源束的表现。

    Identifying associated systems such as advertising networks
    3.
    发明授权
    Identifying associated systems such as advertising networks 有权
    识别相关系统,如广告网络

    公开(公告)号:US08086725B1

    公开(公告)日:2011-12-27

    申请号:US11841306

    申请日:2007-08-20

    IPC分类号: G06F15/16 G06F15/173

    CPC分类号: G06Q30/02

    摘要: Among other disclosure, a method includes receiving first electronic content configured for displaying a first page in a browser, the first electronic content including a document object model for the first page. Content in the document object model is identified as corresponding to at least one advertisement on the first page, the first page further including page content. Information is extracted from the identified content to be used in identifying an advertising network system that the advertisement links to. An identity of the advertising network system is determined using the extracted information. Second electronic content is generated using the first electronic content and the determined identity of the advertising network system. A second page including the page content of the first page and the advertisement is generated and displayed. On the second page the advertisement is labeled with the determined identity of the advertising network system.

    摘要翻译: 在其他公开内容中,一种方法包括接收配置用于在浏览器中显示第一页面的第一电子内容,第一电子内容包括第一页的文档对象模型。 文档对象模型中的内容被识别为对应于第一页面上的至少一个广告,第一页面还包括页面内容。 从用于识别广告链接到的广告网络系统的识别内容中提取信息。 使用提取的信息确定广告网络系统的身份。 使用第一电子内容和所确定的广告网络系统的身份来生成第二电子内容。 生成并显示包括第一页的页面内容和广告的第二页面。 在第二页上,广告被标记为所确定的广告网络系统的身份。