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公开(公告)号：US08495682B2
公开(公告)日：2013-07-23
申请号：US12732905
申请日：2010-03-26
CPC分类号： H04N7/173 , G06Q30/02 , G06Q30/0241 , H04H60/31 , H04H60/33 , H04N21/44222 , H04N21/4758 , H04N21/6582 , H04N21/812
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for panel surveys. In one aspect, a method include accessing television history data for viewing devices associated with panelists and that describes, for each viewing device, television advertisements that were presented by use of the viewing device; a proper subset of panelists are selected based on the determinations of television advertisements that were presented and television advertisements that were not presented by use of the viewing device associated with the panelists, and for each of the selected panelists, a survey for the panelist is generated, the survey including one or more questions, each of the questions having been selected based on the television advertisements that were presented and television advertisements that were not presented by use of the viewing device associated with the panelist.
摘要翻译： 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于面板调查。 一方面，一种方法包括访问用于观看与小组成员相关的设备的电视历史数据，并且针对每个观看设备描述通过使用观看设备呈现的电视广告; 基于所呈现的电视广告的确定和通过使用与小组成员相关联的观看设备未呈现的电视广告来选择小组成员的适当子集，并且对于每个选定的小组成员，生成针对小组成员的调查 该调查包括一个或多个问题，基于所呈现的电视广告已经选择了每个问题，以及通过使用与小组成员相关联的观看设备未呈现的电视广告。
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公开(公告)号：US20110239243A1
公开(公告)日：2011-09-29
申请号：US12732905
申请日：2010-03-26
CPC分类号： H04N7/173 , G06Q30/02 , G06Q30/0241 , H04H60/31 , H04H60/33 , H04N21/44222 , H04N21/4758 , H04N21/6582 , H04N21/812
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for panel surveys. In one aspect, a method include accessing television history data for viewing devices associated with panelists and that describes, for each viewing device, television advertisements that were presented by use of the viewing device; a proper subset of panelists are selected based on the determinations of television advertisements that were presented and television advertisements that were not presented by use of the viewing device associated with the panelists, and for each of the selected panelists, a survey for the panelist is generated, the survey including one or more questions, each of the questions having been selected based on the television advertisements that were presented and television advertisements that were not presented by use of the viewing device associated with the panelist.
摘要翻译： 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于面板调查。 一方面，一种方法包括访问用于观看与小组成员相关的设备的电视历史数据，并且针对每个观看设备描述通过使用观看设备呈现的电视广告; 基于所呈现的电视广告的确定和通过使用与小组成员相关联的观看设备未呈现的电视广告来选择小组成员的适当子集，并且对于每个选定的小组成员，生成针对小组成员的调查 该调查包括一个或多个问题，基于所呈现的电视广告已经选择了每个问题，以及通过使用与小组成员相关联的观看设备未呈现的电视广告。
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