System and method for coordinating communications network advertising material
    1.
    发明申请
    System and method for coordinating communications network advertising material 审中-公开
    协调通信网络广告材料的系统和方法

    公开(公告)号:US20030001965A1

    公开(公告)日:2003-01-02

    申请号:US10114424

    申请日:2002-04-01

    Abstract: A system and method of coordinating a visual display with audio advertisements broadcast over a communications network such as the Internet is provided. A run-time procedure in which the visual display is retrieved and concurrently displayed at about the time the audio advertisement is broadcast is described. In addition, a set-up procedure, in which scheduled broadcast times for the audio advertisements are captured and provided for use in scheduling the broadcasts of the corresponding visual displays, is also described. The system and method can be beneficially employed in other environments, such as the case in which a first audio, visual, or audiovisual segment or stream is coordinated with a predetermined second audio, visual, or audiovisual segment or stream, and a selected one of the first and second segments or streams includes or comprises advertising material.

    Abstract translation: 提供了一种通过通信网络(例如因特网)广播的音频广告来协调视觉显示的系统和方法。 描述在大约广播音频广告时检索并同时显示视觉显示的运行时程序。 此外,还描述了其中捕获并提供用于音频广告的预定广播时间以用于调度相应视觉显示的广播的建立过程。 系统和方法可以在其他环境中被有益地使用,例如第一音频,视觉或视听片段或流与预定的第二音频,视觉或视听片段或流协调的情况,以及所选择的 第一和第二段或流包括或包括广告材料。

    System and method for audience measurement
    2.
    发明申请
    System and method for audience measurement 失效
    用于观众测量的系统和方法

    公开(公告)号:US20020188746A1

    公开(公告)日:2002-12-12

    申请号:US10040987

    申请日:2002-01-07

    Abstract: A broadcast material delivery architecture provides coordinated inclusion of supplemental materials with delivered broadcast material. A broadcaster broadcasts the broadcast materials to a plurality of users, the broadcast material being divided into a plurality of segments. Also broadcast is program data associated with the plurality of segments. A user terminal receives the broadcast material from the broadcaster and retrieving supplemental materials related to said plurality of segments of said broadcast material. To retrieve the supplemental materials, the program data are provided to a data server, which provides parameters for the supplemental materials to the user terminal. The user terminal uses the parameters to retrieve supplemental materials from one or more databases. The user terminal plays the supplemental materials in conjunction with the broadcast material.

    Abstract translation: 广播资料传递架构提供了与传送的广播资料的补充材料的协调一致的包含。 广播公司将广播资料广播到多个用户,广播资料被分成多个片段。 还广播是与多个片段相关联的节目数据。 用户终端从广播者接收广播资料,并且检索与所述广播资料的所述多个段相关的补充资料。 为了检索补充材料,将程序数据提供给数据服务器,该数据服务器向用户终端提供补充材料的参数。 用户终端使用参数从一个或多个数据库中检索补充资料。 用户终端与广播资料一起播放补充材料。

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