公开(公告)号：US20100198689A1

公开(公告)日：2010-08-05

申请号：US12365088

申请日：2009-02-03

申请人： Rica Gonen ,  Colin Brady

发明人： Rica Gonen ,  Colin Brady

IPC分类号： G06Q30/00

CPC分类号： G06Q30/08 ,  G06Q30/02 ,  G06Q30/0256 ,  G06Q40/04

摘要： Embodiments of methods, apparatuses, or systems relating to implementing a budget balanced/surplus syndicated sponsored search market.

摘要翻译： 与实施预算平衡/盈余联合发起的搜索市场相关的方法，设备或系统的实施例。

公开(公告)号：US20080275775A1

公开(公告)日：2008-11-06

申请号：US11800667

申请日：2007-05-04

申请人： Rica Gonen ,  Elan Y. Pavlov

发明人： Rica Gonen ,  Elan Y. Pavlov

IPC分类号： G06Q30/00 ,  G06F7/60

CPC分类号： G06Q30/08 ,  G06Q30/02 ,  G06Q30/0275 ,  G06Q30/0277

摘要： An improved system and method is provided for using sampling for scheduling advertisements in an online auction. A multi-armed bandit engine may be provided for learning the valuation of advertisements through sampling in an online advertising auction. To do so, the multi-armed bandit may schedule advertisements for web page placements in an online advertising auction to optimize payments for maximizing the welfare of the advertisers. An initial list of advertisements may be created that is ordered by expected payment, and an optimal subset of advertisements may be determined from the initial list of advertisements for web page placements by iterative sampling. A web page placement may then be determined and allocated for each advertisement in the optimal subset in order to maximize revenue. And a charge may be calculated for each advertisement allocated the web page placement and sampled in the online advertising auction.

摘要翻译： 提供了一种改进的系统和方法，用于使用在线拍卖中调度广告的采样。 可以提供多武装的强盗发动机，用于通过在线广告拍卖中的抽样来学习广告的估价。 为此，多武装强盗可以在网络广告拍卖中安排网页展示的广告，以优化付款，以最大化广告客户的福利。 可以创建通过预期支付排序的广告的初始列表，并且可以通过迭代采样从用于网页布局的广告的初始列表中确定广告的最佳子集。 然后可以为最佳子集中的每个广告确定和分配网页布置，以便最大化收入。 并且可以针对在网络广告拍卖中分配网页布置和采样的每个广告计算费用。

公开(公告)号：US08682724B2

公开(公告)日：2014-03-25

申请号：US11900522

申请日：2007-09-10

申请人： Rica Gonen

发明人： Rica Gonen

IPC分类号： G06Q30/00 ,  G06F7/00

CPC分类号： G06Q30/08 ,  G06Q30/02 ,  G06Q30/0207

摘要： An improved system and method is provided for using sampling for scheduling advertisements in slots of different quality in an online auction with budget and time constraints. A multi-armed bandit engine may be provided for sampling new advertisements by allocating advertisements for web page placements of different quality and optimizing payments to maximize the welfare of the advertisers while remaining within advertiser's budget and time constraints. Advertisers may report their private information including arrival time, departure time, value per click, and budget. And the multi-armed bandit mechanism may approximate the maximal welfare that may be achieved under budget and time constraints by bounding the possible gain from any possible lie an advertiser might submit in reporting private information. Advertisers departing from the online auction may be charged using a payment method that may provide truthful guarantees on budget, arrivals, departures, and valuations for a budget-constrained online auction.

摘要翻译： 提供了一种改进的系统和方法，用于在具有预算和时间限制的在线拍卖中使用采样来调度不同质量的时隙中的广告。 可以提供多武装强盗发动机，用于通过分配用于不同质量的网页放置的广告并优化付款以最大化广告商的福利，同时保持在广告商的预算和时间限制内来对新广告进行抽样。 广告商可以报告他们的私人信息，包括到达时间，出发时间，每次点击价值和预算。 而多武装的强盗机制可能近似于在预算和时间限制下可能实现的最大福利，其中包括广告人可能在报告私人信息时可能提出的任何可能的谎言的可能收益。 从网上拍卖出发的广告客户可以使用支付方式收取费用，该方式可能会在预算限制在线拍卖的预算，抵达，离港和估价方面提供真实的担保。

公开(公告)号：US08412608B2

公开(公告)日：2013-04-02

申请号：US11687775

申请日：2007-03-19

申请人： Rica Gonen

发明人： Rica Gonen

IPC分类号： G06Q40/00

CPC分类号： G06Q40/02 ,  G06Q40/00

摘要： A system is described for teaching users financial management using an online currency management system, including enabling an administrator to set up a financial account through a network. This step further includes assigning specific tasks for completion by one or more users, setting rules related to the management of play currency, and designating rewards that are earned by the one or more users through completion of the specific tasks. The system further includes providing a web-based interface for the one or more users to access and manage their own user account containing the play currency, and enabling the administrator to fund, with real currency, the purchase of the rewards by the one or more users with play currency.

摘要翻译： 描述了一种系统，用于教授使用在线货币管理系统的用户财务管理，包括使管理员能够通过网络设置财务帐户。 该步骤还包括分配由一个或多个用户完成的特定任务，设置与游戏币的管理相关的规则，以及通过完成特定任务来指定由一个或多个用户获得的奖励。 该系统还包括为一个或多个用户提供基于网络的界面来访问和管理它们自己的包含播放币种的用户帐户，并且使得管理员能够用真实货币来资助通过一个或多个 具有播放币种的用户。

公开(公告)号：US07860754B2

公开(公告)日：2010-12-28

申请号：US12001702

申请日：2007-12-10

申请人： Rica Gonen

发明人： Rica Gonen

IPC分类号： G06Q30/00 ,  G06F17/30

CPC分类号： G06Q30/00 ,  G06Q30/0633 ,  G06Q40/04

摘要： An improved system and method is provided for optimizing the reserve price and allocation of web page placements in an online keyword auction using generalized trade reduction. To do so, a generalized trade reduction engine may be provided to convert an implementation of an online keyword auction into a double-sided auction that may optimize the reserve price and allocation of web page placements to maximize revenue. An online keyword auction may be converted into a double-sided market by turning every bidder in the auction into a buyer and every web page placement into a virtual seller. The allocation of buyers and sellers may be divided into disjoint procurement sets and the generalized trade reduction engine may add or remove procurement sets in iterations until conditions of competition among remaining traders may be fulfilled to optimize the reserve price and allocation of web page placements to maximize revenue.

摘要翻译： 提供了一种改进的系统和方法，用于优化使用广义贸易减少的在线关键字拍卖中的网页布局的储备价格和分配。 为此，可以提供广义贸易减少引擎以将在线关键词拍卖的实现转换为双面拍卖，其可以优化储备价格和分配网页布置以最大化收入。 将在线关键字拍卖转换为双面市场，将拍卖中的每个出价者变成买方，并将每个网页布置转换为虚拟卖家。 买方和卖方的分配可分为不相交的采购套件，广义贸易减免引擎可以在迭代中添加或删除采购套件，直到剩余交易者之间的竞争条件可以满足，以优化储备价格和分配网页布局以最大化 收入。

公开(公告)号：US20090030830A1

公开(公告)日：2009-01-29

申请号：US11881694

申请日：2007-07-27

申请人： Rica Gonen ,  Mira Gonen ,  Elan Y. Pavlov

发明人： Rica Gonen ,  Mira Gonen ,  Elan Y. Pavlov

IPC分类号： G06Q40/00

CPC分类号： G06Q40/04

摘要： An improved system and method is provided for making trading markets using generalized trade reduction. To do so, a trade reduction engine may be provided to turn the implementation of an individually rational and incentive-compatible mechanism of a market maker engine for single-valued traders making trades in a particular trading domain into an implementation of a budget balanced, individually rational and incentive-compatible mechanism that may bound the loss in social welfare. In general, the generalized trade reduction methods find procurement sets of traders and remove them in iterations until conditions of competition among remaining traders may be fulfilled for trading to occur. Advantageously, the present invention may support many applications for making trading markets using generalized trade reduction for both procurement-class domains and class domains.

摘要翻译： 提供了一种改进的系统和方法，用于通过广义贸易减少来制造交易市场。 为此，可以提供贸易缩减引擎，以实现单一理性和激励相容的制造商引擎的机制，使单一价值交易者在特定交易领域进行交易，以实现预算均衡 理性和激励机制，可能会限制社会福利的损失。 一般来说，广义贸易减少方法可以找到交易商的采购套件，并将其逐一删除，直到其余交易商的竞争条件达成交易发生。 有利地，本发明可以支持许多用于为采购级域和类域使用广义贸易减少的交易市场的应用。

公开(公告)号：US07996306B2

公开(公告)日：2011-08-09

申请号：US11900523

申请日：2007-09-10

申请人： Rica Gonen ,  Elan Y. Pavlov

发明人： Rica Gonen ,  Elan Y. Pavlov

IPC分类号： G06Q40/00

CPC分类号： G06Q30/02 ,  G06Q20/10 ,  G06Q30/0207 ,  G06Q30/0219 ,  G06Q30/0263 ,  G06Q40/04

摘要： An improved system and method is provided for using sampling for scheduling advertisements in an online auction with budget and time constraints. A multi-armed bandit engine may be provided for sampling new advertisements by allocating advertisements for web page placements of equal quality and optimizing payments to maximize the welfare of the advertisers while remaining within advertiser's budget and time constraints. Advertisers may report their private information including arrival time, departure time, value per click, and budget. And the multi-armed bandit mechanism may approximate the maximal welfare that may be achieved under budget and time constraints by bounding the possible gain from any possible lie an advertiser might submit in reporting private information. Advertisers departing from the online auction may be charged using a payment method that may provide truthful guarantees on budget, arrivals, departures, and valuations for a budget-constrained online auction.

摘要翻译： 提供了一种改进的系统和方法，用于在具有预算和时间限制的在线拍卖中使用采样来调度广告。 可以提供多武装强盗发动机，用于通过分配用于相同质量的网页放置的广告并优化支付来最大化广告商的福利，同时保持在广告商的预算和时间限制内来对新广告进行抽样。 广告商可以报告他们的私人信息，包括到达时间，出发时间，每次点击价值和预算。 而多武装的强盗机制可能近似于在预算和时间限制下可能实现的最大福利，其中包括广告人可能在报告私人信息时可能提出的任何可能的谎言的可能收益。 从网上拍卖出发的广告客户可以使用支付方式收取费用，该方式可能会在预算限制在线拍卖的预算，抵达，离港和估价方面提供真实的担保。

公开(公告)号：US20090070212A1

公开(公告)日：2009-03-12

申请号：US11900524

申请日：2007-09-10

申请人： Rica Gonen ,  Elan Y. Pavlov

发明人： Rica Gonen ,  Elan Y. Pavlov

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0207 ,  G06Q30/08

摘要： An improved system and method is provided for using sampling for scheduling advertisements in an online auction with budget and time constraints. A multi-armed bandit engine may be provided for sampling new advertisements by allocating advertisements for web page placements of equal quality and optimizing payments to maximize the welfare of the advertisers while remaining within advertiser's budget and time constraints. Advertisers may report their private information including arrival time, departure time, value per click, and budget. And the multi-armed bandit mechanism may approximate the maximal welfare that may be achieved under budget and time constraints by bounding the possible gain from any possible lie an advertiser might submit in reporting private information. Advertisers departing from the online auction may be charged using a payment method that may provide truthful guarantees on budget, arrivals, departures, and valuations for a budget-constrained online auction.

摘要翻译： 提供了一种改进的系统和方法，用于在具有预算和时间限制的在线拍卖中使用采样来调度广告。 可以提供多武装强盗发动机，用于通过分配用于相同质量的网页放置的广告并优化支付来最大化广告商的福利，同时保持在广告商的预算和时间限制内来对新广告进行抽样。 广告商可以报告他们的私人信息，包括到达时间，出发时间，每次点击价值和预算。 而多武装的强盗机制可能近似于在预算和时间限制下可能实现的最大福利，其中包括广告者可能在报告私人信息时可能提出的任何可能的谎言的可能收益。 从网上拍卖出发的广告客户可以使用支付方式收取费用，该方式可能会在预算限制在线拍卖的预算，抵达，离港和估价方面提供真实的担保。

公开(公告)号：US20080235121A1

公开(公告)日：2008-09-25

申请号：US11687775

申请日：2007-03-19

申请人： Rica Gonen

发明人： Rica Gonen

IPC分类号： G06Q40/00

CPC分类号： G06Q40/02 ,  G06Q40/00

摘要： A system is described for teaching users financial management using an online currency management system, including enabling an administrator to set up a financial account through a network. This step further includes assigning specific tasks for completion by one or more users, setting rules related to the management of play currency, and designating rewards that are earned by the one or more users through completion of the specific tasks. The system further includes providing a web-based interface for the one or more users to access and manage their own user account containing the play currency, and enabling the administrator to fund, with real currency, the purchase of the rewards by the one or more users with play currency.

摘要翻译： 描述了一种系统，用于教授使用在线货币管理系统的用户财务管理，包括使管理员能够通过网络设置财务帐户。 该步骤还包括分配由一个或多个用户完成的特定任务，设置与游戏币的管理相关的规则，以及通过完成特定任务来指定由一个或多个用户获得的奖励。 该系统还包括为一个或多个用户提供基于网络的界面来访问和管理它们自己的包含播放币种的用户帐户，并且使得管理员能够用真实货币来资助通过一个或多个 具有播放币种的用户。

公开(公告)号：US08666813B2

公开(公告)日：2014-03-04

申请号：US11900524

申请日：2007-09-10

申请人： Rica Gonen ,  Elan Y. Pavlov

发明人： Rica Gonen ,  Elan Y. Pavlov

IPC分类号： G06Q30/00 ,  G06F7/00 ,  G07G1/12

CPC分类号： G06Q30/02 ,  G06Q30/0207 ,  G06Q30/08

摘要： An improved system and method is provided for using sampling for scheduling advertisements in an online auction with budget and time constraints. A multi-armed bandit engine may be provided for sampling new advertisements by allocating advertisements for web page placements of equal quality and optimizing payments to maximize the welfare of the advertisers while remaining within advertiser's budget and time constraints. Advertisers may report their private information including arrival time, departure time, value per click, and budget. And the multi-armed bandit mechanism may approximate the maximal welfare that may be achieved under budget and time constraints by bounding the possible gain from any possible lie an advertiser might submit in reporting private information. Advertisers departing from the online auction may be charged using a payment method that may provide truthful guarantees on budget, arrivals, departures, and valuations for a budget-constrained online auction.

摘要翻译： 提供了一种改进的系统和方法，用于在具有预算和时间限制的在线拍卖中使用采样来调度广告。 可以提供多武装强盗发动机，用于通过分配用于相同质量的网页放置的广告并优化支付来最大化广告商的福利，同时保持在广告商的预算和时间限制内来对新广告进行抽样。 广告商可以报告他们的私人信息，包括到达时间，出发时间，每次点击价值和预算。 而多武装的强盗机制可能近似于在预算和时间限制下可能实现的最大福利，其中包括广告人可能在报告私人信息时可能提出的任何可能的谎言的可能收益。 从网上拍卖出发的广告客户可以使用支付方式收取费用，该方式可能会在预算限制在线拍卖的预算，抵达，离港和估价方面提供真实的担保。