公开(公告)号：US20080091517A1

公开(公告)日：2008-04-17

申请号：US11900589

申请日：2007-09-12

申请人： Ryan Koonce ,  James Calboun ,  David Bell ,  Sage Bray

发明人： Ryan Koonce ,  James Calboun ,  David Bell ,  Sage Bray

IPC分类号： G06Q30/00 ,  G06F17/40

CPC分类号： G06Q30/0244 ,  G06Q30/02 ,  G06Q30/0201 ,  G06Q30/0207 ,  G06Q30/0243

摘要： A system and method for improving the performance of a viral marketing program develops a plurality of trials of a viral marketing program having a business objective with each trial having a plurality of attributes at least one of which differs from an attribute of the other of the plurality of trials, exposes a first plurality of users to a first trial and a second plurality of users to a second trial, collects data indicative of the users response to the trial to which they were exposed that is reflective of the likelihood of the trial obtaining the business objective, compares the data to identify a trial more likely to achieve the business objective than a non-identified trial and continues to utilize the identified trial in the viral marketing program while ceasing use of a non-identified trial.

摘要翻译： 用于改善病毒性营销计划的性能的系统和方法开发了具有业务目标的病毒性营销程序的多个试验，每个试验具有多个属性，其中至少一个属性与多个属性中的另一个的属性不同 的第一个试验，将第一组多个用户暴露给第一个试验和第二个多个用户进行第二个试验，收集指示用户对其暴露于试验的反应的数据，这反映了试验获得试验的可能性 业务目标，比较数据，以确定比未确定的试验更有可能实现业务目标的试验，并继续在病毒性营销计划中利用确定的试验，同时停止使用未确定的试验。