公开(公告)号：US20130054363A1

公开(公告)日：2013-02-28

申请号：US13216258

申请日：2011-08-24

申请人： Sanal Sasankan ,  Pengfei Zhang

发明人： Sanal Sasankan ,  Pengfei Zhang

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0259

摘要： A method of delivering promotional content to a navigation application in a mobile device is provided. Knowledge of user interest inferred from a query and expected future location is used to render an advertisement in the navigation application. The advertisement is selected based on a location associated with a query received at the mobile device. In one design, advertisements are selected and rendered in a product-navigation application in a mobile device, which is used to determine the location of a product-choice. The advertisement for a promoted product is preferably rendered such that it represents the actual physical location of the promoted product in the store.

摘要翻译： 提供了一种将促销内容递送到移动设备中的导航应用的方法。 使用从查询和期望的未来位置推断的用户兴趣的知识来在导航应用中呈现广告。 基于与在移动设备处接收到的查询相关联的位置来选择广告。 在一种设计中，在用于确定产品选择的位置的移动设备中的产品导航应用中选择和呈现广告。 促销产品的广告优选地被渲染成使其表示商店中促销产品的实际物理位置。

公开(公告)号：US10242383B2

公开(公告)日：2019-03-26

申请号：US13216258

申请日：2011-08-24

申请人： Sanal Sasankan ,  Pengfei Zhang

发明人： Sanal Sasankan ,  Pengfei Zhang

IPC分类号： G06Q30/00 ,  G06Q30/02

摘要： A method of delivering promotional content to a navigation application in a mobile device is provided. Knowledge of user interest inferred from a query and expected future location is used to render an advertisement in the navigation application. The advertisement is selected based on a location associated with a query received at the mobile device. In one design, advertisements are selected and rendered in a product-navigation application in a mobile device, which is used to determine the location of a product-choice. The advertisement for a promoted product is preferably rendered such that it represents the actual physical location of the promoted product in the store.

公开(公告)号：US20120259732A1

公开(公告)日：2012-10-11

申请号：US13411633

申请日：2012-03-05

申请人： Sanal Sasankan ,  Peng Fei Zhang

发明人： Sanal Sasankan ,  Peng Fei Zhang

IPC分类号： G06Q30/00 ,  H04W4/02

CPC分类号： H04W4/021 ,  G01S5/0205 ,  G06Q30/0241 ,  H04W4/029

摘要： A method of locating a product in a store using a mobile device is provided. The mobile device communicates with a store server through a local area network and retrieves location information for the product. Low granularity product and location information is received at the device from a store server as the user enters the store. Higher granularity location information is later received at the device depending on position of the device in the store. Pre-stored product choices in a shopping list application may be used to navigate to locations of successive products in the list.

摘要翻译： 提供了使用移动设备在商店中定位产品的方法。 移动设备通过局域网与商店服务器进行通信，并检索产品的位置信息。 当用户进入商店时，从商店服务器接收低粒度的产品和位置信息。 更高的粒度位置信息随后根据设备在商店中的位置在设备处被接收。 购物清单应用程序中预先存储的产品选项可用于导航到列表中连续产品的位置。