公开(公告)号：US20160078481A1

公开(公告)日：2016-03-17

申请号：US14476201

申请日：2014-09-16

申请人： Shane Holland ,  Charles Marshall ,  Donald Henry

发明人： Shane Holland ,  Charles Marshall ,  Donald Henry

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0257 ,  G06Q30/0267

摘要： Laws, regulations, and self-regulatory processes are beginning to restrict how online advertisers and others interact with users. The Children's Online Privacy Protection Act of 1998 (COPPA) restricts the interaction of online businesses with children under thirteen.Revised regulations implementing this statute will restrict behavioral advertising by businesses directed to children and by other business if they have actual knowledge they are dealing with a child under thirteen. The current system of ad placement online relies on a real-time, distributed market where participants usually interact at arms-length through intermediaries (usually online advertising networks) in placing ads. There is currently no process by which COPPA regulations or possible future regulatory or self-regulatory frameworks can be imposed on this system requiring abandonment of the system or processes which can work consistent with the system when used on a mobile or personal device. The disclosure provides a method by which the current system can be retained with minor modification by creating, populating, maintaining, and making available in near real time an opt-out registry that links unique persistent identifiers for mobile and personal devices to restrictions, preferences, and permissions related to such devices. The disclosure also described the integrated and complementary technology that needs to be deployed to support the method.

摘要翻译： 法律法规和自律程序开始限制在线广告客户和其他人与用户的互动。 1998年“儿童在线隐私保护法”（COPPA）限制了在线企业与十三岁以下儿童的互动。 执行本规约的修订条例将限制针对儿童和其他业务的企业的行为广告，如果他们具有与13岁以下儿童的实际知识。 目前的在线广告刊登系统依赖于实时分布式市场，参与者通常通过中间人（通常是在线广告网络）进行广告互动。 目前没有COPPA规定或可能的未来监管或自我监管框架可以对该系统施加任何过程，需要放弃可在移动或个人设备上使用时与系统一致的系统或过程。 本公开提供了一种方法，通过创建，填充，维护和可靠地实时地提供当前系统可以通过少量修改来保留当前系统，该选择退出注册表将移动和个人设备的唯一持久性标识符链接到限制，偏好， 和与这些设备相关的权限。 本公开还描述了需要部署以支持该方法的集成和补充技术。