公开(公告)号：US20110295756A1

公开(公告)日：2011-12-01

申请号：US12789314

申请日：2010-05-27

申请人： Julie Ward Drew ,  Ruxian Wang ,  Guillermo Gallego ,  Ming Hu ,  Enis Kayis ,  Filippo Balestrieri ,  Shelen Jain ,  Jose Luis Beltran Guerrero ,  Douglas M. Gilbert

发明人： Julie Ward Drew ,  Ruxian Wang ,  Guillermo Gallego ,  Ming Hu ,  Enis Kayis ,  Filippo Balestrieri ,  Shelen Jain ,  Jose Luis Beltran Guerrero ,  Douglas M. Gilbert

IPC分类号： G06Q10/00

CPC分类号： G06Q10/063 ,  G06Q10/067 ,  G06Q10/20 ,  G06Q30/012

摘要： A system and method for determining the optimum price that a service provider should charge to customers of at least a partially refundable extended-product warranty to optimize profits generated from providing such warranties. In one aspect of the present invention the customer may elect to purchase warranty coverage when the product is new and cancel warranty coverage at any time thereafter, which election is based in part on the customer's expected discounted net utility from his coverage decisions. In another aspect of the present invention, the customer is allowed to make dynamic repair or replacement decisions in each period based on the product's failure status or on other criteria. In one embodiment, the customer can be afforded warranty coverage flexibility in terms of his ability to turn coverage off whenever desired and to obtain a partial refund of the warranty premium. By properly modeling extended-product warranty strategies from the perspective of the customer and from the perspective of the service provider, one can compute the customers' expected discounted net utility and the provider's expected discounted profit from strategic customers. In another aspect of the present invention a computer-based service is provided to the customer of the extended-product warranty for determining the customer's optimal dynamic decisions to maximize the customer's expected discounted net utility when making product replacement decisions, maintenance decisions, and warranty coverage decisions.

摘要翻译： 用于确定服务提供商应向客户收取至少部分可退还的扩展产品保证以优化从提供此类保证产生的利润的最优价格的系统和方法。 在本发明的一个方面，客户可以选择在产品新时购买保修范围，并在此后任何时间取消保修范围，该选择部分取决于客户的覆盖决定中的预期折扣净效用。 在本发明的另一方面，允许客户基于产品的故障状态或其他标准在每个时间段内进行动态维修或更换决定。 在一个实施例中，客户可以根据其在需要时关闭覆盖范围的能力以及获得部分退还保修费的能力提供保修范围的灵活性。 通过从客户的角度和从服务提供商的角度对扩展产品保修策略进行适当建模，可以计算客户预期的折扣净效用和供应商预期的战略客户折扣利润。 在本发明的另一方面，向客户提供基于计算机的服务，以便在进行产品更换决定，维护决策和保修范围时，确定客户的最佳动态决策以最大限度地提高客户的折扣净效用 决定。