Method and apparatus for combatting click fraud
    1.
    发明申请
    Method and apparatus for combatting click fraud 审中-公开
    打击点击欺诈的方法和装置

    公开(公告)号:US20080162227A1

    公开(公告)日:2008-07-03

    申请号:US11999393

    申请日:2007-12-05

    IPC分类号: G06Q10/00

    摘要: Disclosed is a method and apparatus for combatting click fraud. In a system including a first entity, a second entity, a third entity, and a fourth entity, the first entity performs a transaction with the second entity. The transaction between the first entity and the second entity may be an on-line purchase by a client device from an attestor. The second entity causes an integrity-protected classification value to be created. The integrity-protected classification value is derived at least in part from behavioral data about the first entity, and data associated with the classification value is stored in a data repository of the first entity. The first entity then performs a transaction with the third entity, and the transaction causes the stored data to be released to the fourth entity. The fourth entity computes a compensation for the third entity.

    摘要翻译: 公开了一种打击点击欺诈的方法和装置。 在包括第一实体,第二实体,第三实体和第四实体的系统中,第一实体与第二实体执行交易。 第一实体和第二实体之间的交易可以是来自证明者的客户端设备的在线购买。 第二个实体导致创建完整性保护的分类值。 完整性保护的分类值至少部分地由关于第一实体的行为数据导出,并且与分类值相关联的数据被存储在第一实体的数据存储库中。 第一实体然后与第三实体执行事务,并且事务导致存储的数据被释放到第四实体。 第四实体计算第三实体的补偿。