公开(公告)号：US20170178180A1

公开(公告)日：2017-06-22

申请号：US13550507

申请日：2012-07-16

申请人： Barbara Ann Stanley ,  Silvestru Cosmin Negruseri ,  Aaron Rothman ,  Dwight Porter

发明人： Barbara Ann Stanley ,  Silvestru Cosmin Negruseri ,  Aaron Rothman ,  Dwight Porter

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0244

摘要： Embodiments receive an identifier of a publisher that has previously advertised on a web site. Based on the identifier, embodiments provide electronic advertisement products related to the identified publisher.

公开(公告)号：US20150199724A1

公开(公告)日：2015-07-16

申请号：US13604350

申请日：2012-09-05

申请人： Silvestru Cosmin Negruseri ,  Timothy Andrew James ,  Jeffrey D. Oldham ,  Barbara Stanley ,  Cliff Stein

发明人： Silvestru Cosmin Negruseri ,  Timothy Andrew James ,  Jeffrey D. Oldham ,  Barbara Stanley ,  Cliff Stein

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0264

摘要： A system, storage device, or method can provide fair allocation of advertising resources. In some implementations, a method can include identifying multiple advertisement slots, each of the advertisement slots being associated with a capacity constraint. The method can include receiving multiple advertisement reservations, each of the advertisement reservations requesting advertisement impressions at one or more of the advertisement slots. The method can include allocating a quantity of advertisement impressions to each advertisement reservation. The method can include calculating an overbooking score for each advertisement reservation. The overbooking score indicates a degree at which the advertisement reservation is satisfied by the quantity of advertisement impressions allocated to the advertisement reservation. A higher overbooking score indicates a lower degree of satisfaction. The method can include adjusting the quantity of the advertisement impressions allocated to each advertisement reservation so as to minimize a maximum overbooking score while maintaining a maximum total allocation.

摘要翻译： 系统，存储设备或方法可以提供广告资源的公平分配。 在一些实现中，方法可以包括识别多个广告时隙，每个广告时隙与容量约束相关联。 该方法可以包括接收多个广告预留，每个广告预约在一个或多个广告时隙请求广告印象。 该方法可以包括为每个广告预留分配一定数量的广告印象。 该方法可以包括计算每个广告预约的超额预定分数。 超额预定分数表示通过分配给广告预约的广告印象的数量来满足广告预约的程度。 较高的超额评分表明满意程度较低。 该方法可以包括调整分配给每个广告预约的广告印象的数量，以便在保持最大总分配的同时最小化最大超额预定分数。