公开(公告)号：US20070100697A1

公开(公告)日：2007-05-03

申请号：US11588525

申请日：2006-10-28

申请人： Srinivas Kolla

发明人： Srinivas Kolla

IPC分类号： G07G1/14 ,  G06Q10/00

CPC分类号： G06Q30/02 ,  G06Q50/22

摘要： The main thrust of the present invention is to help pharmaceutical companies and medical device manufacturers (“pharma”) market their products more effectively to physicians (“Service Providers”). Products can be drugs, medical devices or health services that are used by physicians to treat patients. In the present invention, profile of a physician's treatment patterns, medications prescribed, services rendered, and other indices of physician practice are determined from an electronic health records (EHR) database that is then matched with the rules defined by pharma to determine the most relevant physician target for their product before displaying the product information (“Advertisement”) to the physician. Product Advertisements are shown in the same user interface that the physician uses to interact with the EHR database. Interacting with the displayed Advertisement, the physician can obtain additional product information from the system. Alternatively, through the Advertisement, the physician can also setup other means of communication with pharma to obtain more product information such as direct encounters with SRs or e-Detailing.

摘要翻译： 本发明的主要目的是帮助制药公司和医疗器械制造商（“制药公司”）更有效地向医生（“服务提供商”）销售其产品。 产品可以是医生用于治疗患者的药物，医疗器械或保健服务。 在本发明中，从电子健康记录（EHR）数据库中确定医生的治疗方式，所提供的药物，所提供的服务，以及其他医师实践指标的概况，然后将其与由制药定义的规则相匹配以确定最相关的 在向医生显示产品信息（“广告”）之前，医师将其产品定位。 产品广告显示在医师用于与EHR数据库交互的同一用户界面中。 与显示的广告相互作用，医生可以从系统获取更多的产品信息。 或者，通过广告，医生还可以设置与制药的其他沟通方式，以获得更多的产品信息，例如与SR或e-Detailing的直接相遇。

公开(公告)号：US20060053056A1

公开(公告)日：2006-03-09

申请号：US11161906

申请日：2005-08-22

申请人： Jennifer Alspach-Goss ,  Colleen Crino ,  Srinivas Kolla ,  Mark Robinson ,  Julia Russell ,  Cynthia Ryan ,  Edward Vittoria ,  Theodore Voltmer

发明人： Jennifer Alspach-Goss ,  Colleen Crino ,  Srinivas Kolla ,  Mark Robinson ,  Julia Russell ,  Cynthia Ryan ,  Edward Vittoria ,  Theodore Voltmer

IPC分类号： G06Q30/00 ,  G06Q40/00

CPC分类号： G06Q30/06 ,  G06Q20/10 ,  G06Q30/02 ,  G06Q30/0215 ,  G06Q30/0226 ,  G06Q30/0238 ,  G06Q30/0269

摘要： A method and apparatus to facilitate giving a discount to a consumer subsequent to a point of sale purchase. A merchant, manufacturer, and/or a consumer agree in advance with a financial account issuer to give a discount on qualifying purchases. The merchant and/or manufacturer may access an intranet provided by the financial account issuer and input instructions related to one or more discount programs. During a point of sale purchase, a consumer and merchant agree to a purchase price for a particular good and/or service being purchased by the consumer. The merchant requests payment authorization from the financial account issuer for the full (gross), agreed upon purchase price. If the purchase qualifies for a discount under one or more discount programs, the consumer's financial account is charged the full, agreed upon purchase price, and subsequently credited one or more discounts the transaction qualifies for without the consumer needing to perform a secondary task(s).

摘要翻译： 一种促进在销售点购买之后给消费者折扣的方法和装置。 商家，制造商和/或消费者事先同意财务账户发行人同意在合格购买上给予折扣。 商家和/或制造商可以访问由金融账户发行者提供的内联网和与一个或多个折扣程序相关的输入指令。 在销售点购买期间，消费者和商家同意消费者购买的特定商品和/或服务的购买价格。 商户要求从金融账户发行人获得全额（总），约定的购买价格的付款授权。 如果购买符合一个或多个折扣计划下的折扣，则消费者的财务账户将被收取完整的，商定的购买价格，并随后记入交易资格的一个或多个折扣，而不需要消费者执行辅助任务 ）。