公开(公告)号：US20110173046A1

公开(公告)日：2011-07-14

申请号：US12685206

申请日：2010-01-11

申请人： Kuntal Dey ,  Natwar Modani ,  Amit Anil Nanavati ,  Subramanya Kabbinahithlu Narayana Prasad ,  Seema Nagar

发明人： Kuntal Dey ,  Natwar Modani ,  Amit Anil Nanavati ,  Subramanya Kabbinahithlu Narayana Prasad ,  Seema Nagar

IPC分类号： G06Q30/00 ,  G06Q10/00 ,  G06T11/20

CPC分类号： G06T11/206 ,  G06Q30/02 ,  G06Q30/0204 ,  G06Q30/0254

摘要： A comparison method and system including retrieving by a computer, first data associated with first interactions between users associated with social networks. The computing system generates a first graph illustrating the first interactions. The computing system identifies targeted users associated with a marketing plan for the users. The computing system enables the marketing plan and retrieves second data associated with second interactions between the users. The computing system generates a second graph illustrating the second interactions, compares the second graph to the first graph, and generates a third graph illustrating first order differences between the first interactions and the second interactions.

摘要翻译： 比较方法和系统，包括由计算机检索，与与社交网络相关联的用户之间的第一交互相关联的第一数据。 计算系统生成说明第一次交互的第一个图。 计算系统识别与用户的营销计划相关联的目标用户。 计算系统实现营销计划，并检索与用户之间的第二次交互相关联的第二数据。 计算系统生成说明第二交互的第二图，将第二图与第一图相比较，并生成第三图，示出了第一交互和第二交互之间的一阶差。

公开(公告)号：US08296175B2

公开(公告)日：2012-10-23

申请号：US12685206

申请日：2010-01-11

申请人： Kuntal Dey ,  Natwar Modani ,  Amit Anil Nanavati ,  Subramanya Kabbinahithlu Narayana Prasad ,  Seema Nagar

发明人： Kuntal Dey ,  Natwar Modani ,  Amit Anil Nanavati ,  Subramanya Kabbinahithlu Narayana Prasad ,  Seema Nagar

IPC分类号： G06F10/00

CPC分类号： G06T11/206 ,  G06Q30/02 ,  G06Q30/0204 ,  G06Q30/0254

摘要： A comparison method and system including retrieving by a computer, first data associated with first interactions between users associated with social networks. The computing system generates a first graph illustrating the first interactions. The computing system identifies targeted users associated with a marketing plan for the users. The computing system enables the marketing plan and retrieves second data associated with second interactions between the users. The computing system generates a second graph illustrating the second interactions, compares the second graph to the first graph, and generates a third graph illustrating first order differences between the first interactions and the second interactions.

摘要翻译： 比较方法和系统，包括由计算机检索，与与社交网络相关联的用户之间的第一交互相关联的第一数据。 计算系统生成说明第一次交互的第一个图。 计算系统识别与用户的营销计划相关联的目标用户。 计算系统实现营销计划，并检索与用户之间的第二次交互相关联的第二数据。 计算系统生成说明第二交互的第二图，将第二图与第一图相比较，并生成第三图，示出了第一交互和第二交互之间的一阶差。

公开(公告)号：US20110173051A1

公开(公告)日：2011-07-14

申请号：US12685170

申请日：2010-01-11

申请人： Kuntal Dey ,  Natwar Modani ,  Amit Anil Nanavati ,  Subramanya Kabbinahithlu Narayana Prasad ,  Zheng Zhu

发明人： Kuntal Dey ,  Natwar Modani ,  Amit Anil Nanavati ,  Subramanya Kabbinahithlu Narayana Prasad ,  Zheng Zhu

IPC分类号： G06Q10/00 ,  G06Q30/00

CPC分类号： G06Q10/06393 ,  G06Q30/02

摘要： A monitoring method and system. The method retrieving by a computer, first data associated with a marketing plan associated with social networks and second data associated with marketing plan objectives. The computer processor identifies social network effects associated with the marketing plan objectives, business key performance indicators (KPIs) associated with the marketing plan objectives, and social network KPIs associated with the associated social network effects. The computer processor represents a marketing plan measurement model comprising a mathematical relationship between the business KPIs and the social network KPIs. The computer processor monitors changes associated with the business KPIs and the social network KPIs and generates and stores a report indicating the changes.

摘要翻译： 监控方法和系统。 由计算机检索的方法，与与社交网络相关联的营销计划相关联的第一数据和与营销计划目标相关联的第二数据。 计算机处理器识别与营销计划目标相关联的社交网络效应，与营销计划目标相关联的业务关键绩效指标（KPI）以及与相关联的社交网络效应相关联的社交网络KPI。 计算机处理器代表包括业务KPI和社交网络KPI之间的数学关系的营销计划测量模型。 计算机处理器监视与业务KPI和社交网络KPI相关联的更改，并生成并存储指示更改的报告。

公开(公告)号：US08332256B2

公开(公告)日：2012-12-11

申请号：US12685170

申请日：2010-01-11

申请人： Kuntal Dey ,  Natwar Modani ,  Amit Anil Nanavati ,  Subramanya Kabbinahithlu Narayana Prasad ,  Zheng Zhu

发明人： Kuntal Dey ,  Natwar Modani ,  Amit Anil Nanavati ,  Subramanya Kabbinahithlu Narayana Prasad ,  Zheng Zhu

IPC分类号： G06Q10/00

CPC分类号： G06Q10/06393 ,  G06Q30/02

摘要： A monitoring method and system. The method retrieving by a computer, first data associated with a marketing plan associated with social networks and second data associated with marketing plan objectives. The computer processor identifies social network effects associated with the marketing plan objectives, business key performance indicators (KPIs) associated with the marketing plan objectives, and social network KPIs associated with the associated social network effects. The computer processor represents a marketing plan measurement model comprising a mathematical relationship between the business KPIs and the social network KPIs. The computer processor monitors changes associated with the business KPIs and the social network KPIs and generates and stores a report indicating the changes.

摘要翻译： 监控方法和系统。 由计算机检索的方法，与与社交网络相关联的营销计划相关联的第一数据和与营销计划目标相关联的第二数据。 计算机处理器识别与营销计划目标相关联的社交网络效应，与营销计划目标相关联的业务关键绩效指标（KPI）以及与相关联的社交网络效应相关联的社交网络KPI。 计算机处理器代表包括业务KPI和社交网络KPI之间的数学关系的营销计划测量模型。 计算机处理器监视与业务KPI和社交网络KPI相关联的更改，并生成并存储指示更改的报告。