摘要:
In accordance with the teachings described herein, systems and methods are provided for optimizing distribution of advertisement information. In one example, call tracking data may be generated from a plurality of telephone calls made to a business entity, where the call tracking data includes geographical information to identify locations from which the plurality of telephone calls originated. A call distribution may be determined from the call tracking data, where the call distribution groups the call tracking data based at least in part on distances between the business entity and the locations from which the plurality of telephone calls originated. A probability density function may be generated from the call distribution and used in the generation of the advertisement distribution plan.
摘要:
Systems and methods are provided for generating a set of classifiers. A location is determined for each instance of a topic term in a collection of documents. One or more topic term phrases are identified, and one or more sentiment terms within each topic term phrase. Candidate classifiers are identified by parsing words in the one or more topic term phrases, and a colocation matrix is generated. A seed row of the colocation associated with a particular attribute is identified, and distance metrics are determined by comparing each row of the colocation matrix to the seed row. A set of classifiers are generated for the particular attribute, where classifiers in the set of classifiers are selected using the distance metrics.
摘要:
In accordance with the teachings described herein, systems and methods are provided for optimizing distribution of advertisement information. In one example, call tracking data may be generated from a plurality of telephone calls made to a business entity, where the call tracking data includes geographical information to identify locations from which the plurality of telephone calls originated. A call distribution may be determined from the call tracking data, where the call distribution groups the call tracking data based at least in part on distances between the business entity and the locations from which the plurality of telephone calls originated. A probability density function may be generated from the call distribution and used in the generation of the advertisement distribution plan.
摘要:
Systems and methods are provided for generating a set of classifiers. A location is determined for each instance of a topic term in a collection of documents. One or more topic term phrases are identified, and one or more sentiment terms within each topic term phrase. Candidate classifiers are identified by parsing words in the one or more topic term phrases, and a colocation matrix is generated. A seed row of the colocation associated with a particular attribute is identified, and distance metrics are determined by comparing each row of the colocation matrix to the seed row. A set of classifiers are generated for the particular attribute, where classifiers in the set of classifiers are selected using the distance metrics.