公开(公告)号：US08280765B2

公开(公告)日：2012-10-02

申请号：US12628958

申请日：2009-12-01

申请人： Tom Shields ,  C. Douglas Cosman ,  Craig Miller ,  John Barr

发明人： Tom Shields ,  C. Douglas Cosman ,  Craig Miller ,  John Barr

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0275

摘要： A computer implemented method for maximizing publisher revenue for online advertising is provided. The computer implemented method includes determining a ratio of guaranteed ad impressions to expected remaining ad impressions. If the ratio is less than a threshold, the method includes, identifying a minimum bid value, the minimum bid value based on the ratio; comparing the minimum bid value to a received bid value for an ad impression; allocating the ad impression to an owner of the received bid when the received bid value is greater than or equal to the minimum bid value; and displaying an ad of the owner of the received bid. If the ratio is greater than the threshold, the method includes, allocating the ad impression to an owner of the guaranteed ad impressions. In one embodiment, the method operations are stored on a computer readable storage medium.

摘要翻译： 提供了一种最大化在线广告发布商收入的计算机实现方法。 计算机实现的方法包括确定有保证的广告展示与预期的剩余广告展示的比率。 如果所述比率小于阈值，则所述方法包括：基于所述比率识别最小出价值，所述最小出价值; 将最低出价值与广告展示的接收出价值进行比较; 当接收到的出价值大于或等于最低出价值时，将广告展示分配给收到的出价的所有者; 并显示收到的出价所有者的广告。 如果比率大于阈值，则该方法包括：将广告展示分配给保证广告展示的所有者。 在一个实施例中，方法操作被存储在计算机可读存储介质上。

公开(公告)号：US20110131099A1

公开(公告)日：2011-06-02

申请号：US12628958

申请日：2009-12-01

申请人： Tom Shields ,  C. Douglas Cosman ,  Craig Miller ,  John Barr

发明人： Tom Shields ,  C. Douglas Cosman ,  Craig Miller ,  John Barr

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0275

摘要： A computer implemented method for maximizing publisher revenue for online advertising is provided. The computer implemented method includes determining a ratio of guaranteed ad impressions to expected remaining ad impressions. If the ratio is less than a threshold, the method includes, identifying a minimum bid value, the minimum bid value based on the ratio; comparing the minimum bid value to a received bid value for an ad impression; allocating the ad impression to an owner of the received bid when the received bid value is greater than or equal to the minimum bid value; and displaying an ad of the owner of the received bid. If the ratio is greater than the threshold, the method includes, allocating the ad impression to an owner of the guaranteed ad impressions. In one embodiment, the method operations are stored on a computer readable storage medium.

摘要翻译： 提供了一种最大化在线广告发布商收入的计算机实现方法。 计算机实现的方法包括确定有保证的广告展示与预期的剩余广告展示的比率。 如果所述比率小于阈值，则所述方法包括：基于所述比率识别最小出价值，所述最小出价值; 将最低出价值与广告展示的接收出价值进行比较; 当接收到的出价值大于或等于最低出价值时，将广告展示分配给收到的出价的所有者; 并显示收到的出价所有者的广告。 如果比率大于阈值，则该方法包括：将广告展示分配给保证广告展示的所有者。 在一个实施例中，方法操作被存储在计算机可读存储介质上。