公开(公告)号：US20080040329A1

公开(公告)日：2008-02-14

申请号：US11629679

申请日：2005-07-05

申请人： John Cussen ,  Toni Henson ,  Mark Armstrong ,  Elisabet Wreme

发明人： John Cussen ,  Toni Henson ,  Mark Armstrong ,  Elisabet Wreme

IPC分类号： G06F17/30

CPC分类号： G06Q30/02 ,  G06F16/9535

摘要： A method of generating a search result list in response to a search request from a searcher, comprising: (a) maintaining a database of search listings each associated with an advertiser, wherein each search listing is associated with; (i) a network location or other contact information; (ii) at least one search term; and (iii) an advertiser bid amount that is modifiable according to a comparison between a geographical location specified by a searcher and geographical location attributes specified by the advertiser; (b) receiving a search request from the searcher; (c) identifying the search listings having search terms generating a match with the search request; (d) ordering the identified search listings into a search result list in accordance with an algorithm applied to each search listing which algorithm includes a location variable component having a value that depends upon the geographical location attributes specified by the advertiser compared to a location specified by the searcher; (e) receiving a request from the searcher to retrieve information associated with a search listing in the search result list generated at step (d); and (f) recording the retrieval request event including account identification information corresponding to the advertiser and calculating an advertiser charge amount based upon the advertiser bid amount, to permit maintenance of accurate advertiser account records.

摘要翻译： 一种响应于来自搜索者的搜索请求产生搜索结果列表的方法，包括：（a）维护每个与广告商相关联的搜索列表的数据库，其中每个搜索列表相关联; （i）网络位置或其他联系信息; （ii）至少一个搜索词; 和（iii）可以根据由搜索者指定的地理位置与广告商指定的地理位置属性之间的比较来修改的广告商投标金额; （b）从搜索者接收搜索请求; （c）识别具有产生与搜索请求匹配的搜索项的搜索列表; （d）根据应用于每个搜索列表的算法将所识别的搜索列表排序到搜索结果列表中，该算法包括位置变量分量，该位置变量分量具有取决于由广告客户指定的地理位置属性与由 搜索者 （e）从所述搜索器接收在步骤（d）生成的搜索结果列表中检索与搜索列表相关联的信息的请求; 以及（f）记录包括与广告主对应的帐户识别信息的检索请求事件，并且基于广告商投标金额计算广告客户费用金额，以允许维护准确的广告客户记录。