公开(公告)号：US20160292728A1

公开(公告)日：2016-10-06

申请号：US14677959

申请日：2015-04-02

Applicant: Daniel Kang ,  Zain Jaffer

Inventor： Daniel Kang ,  Zain Jaffer

IPC: G06Q30/02

Abstract: Methods and systems are described for providing advertising services to devices with dynamic ad creative deep linking. In one embodiment, an advertising system includes a storage medium to store one or more software programs of an ad server and processing logic of the ad server that is coupled to the storage medium. A dynamic ad creative deep linking unit is configured to receive an ad campaign including at least one video ad from the ad server and to generate a customized deep link for a targeted software application or targeted content of the at least video ad based on installed applications of a device, application usage history of the installed applications, and metadata associated with at least one of the installed applications.

Abstract translation: 描述了为具有动态广告创意深度链接的设备提供广告服务的方法和系统。 在一个实施例中，广告系统包括存储介质，用于存储广告服务器的一个或多个软件程序和耦合到存储介质的广告服务器的处理逻辑。 动态广告创意深度链接单元被配置为接收广告活动，其中包括来自广告服务器的至少一个视频广告，并且基于所安装的应用程序为所述至少视频广告的目标软件应用或目标内容生成定制的深层链接 所安装的应用的设备，应用使用历史以及与至少一个安装的应用相关联的元数据。

公开(公告)号：US20160180407A1

公开(公告)日：2016-06-23

申请号：US14677948

申请日：2015-04-02

Applicant: Daniel Kang ,  Ben Bear ,  Zain Jaffer ,  David Gregson

Inventor： Daniel Kang ,  Ben Bear ,  Zain Jaffer ,  David Gregson

IPC: G06Q30/02

Abstract: Methods and systems are described for providing programmatic creation and modification of advertising services including advertising campaigns. In one embodiment, a system includes an advertising campaign framework having one or more application programming interfaces (APIs) and software components that include one or more software programs and software code libraries. A storage medium stores instructions of the one or more APIs and software components. Processing logic is coupled to the storage medium. The processing logic is configured to execute the instructions of the one or more APIs and software components to receive a function call from an ad campaign software of an advertising entity, to provide a set of functionality for programmatically creating an ad campaign and programmatically modifying an ad campaign, and to generate a response that is sent to the ad campaign software of the advertising entity. The response includes one or more function calls with parameters including cost information for targeting users having predicted life time values greater than a threshold life time value (LTV) for a type of ad campaign.

Abstract translation: 描述了用于提供包括广告活动在内的广告服务的编程创建和修改的方法和系统。 在一个实施例中，系统包括具有一个或多个应用编程接口（API）的广告活动框架和包括一个或多个软件程序和软件代码库的软件组件。 存储介质存储一个或多个API和软件组件的指令。 处理逻辑耦合到存储介质。 处理逻辑被配置为执行一个或多个API和软件组件的指令以从广告实体的广告活动软件接收函数调用，以提供用于以编程方式创建广告活动并以编程方式修改广告的一组功能 广告系列，并生成发送到广告实体的广告系列软件的响应。 响应包括一个或多个具有参数的功能呼叫，所述参数包括针对具有大于一种广告活动类型的阈值寿命值（LTV）的预期寿命值的用户的成本信息。

公开(公告)号：US20160180377A1

公开(公告)日：2016-06-23

申请号：US14677951

申请日：2015-04-02

Applicant: Daniel Kang ,  Ben Bear ,  Zain Jaffer ,  David Gregson

Inventor： Daniel Kang ,  Ben Bear ,  Zain Jaffer ,  David Gregson

IPC: G06Q30/02

Abstract: Methods and systems are described for providing advanced programmatic advertising targeting. In one embodiment, a system includes a storage medium to store instructions of one or more performance based algorithms and processing logic coupled to the storage medium. In response to receiving a function call from an advertising entity, the processing logic is configured to execute the instructions of the one or more performance based algorithms to analyze parameters of the function call including an advertising cost budget for an ad campaign and analyze advanced targeting data and parameters and rules for determining a customized ad campaign for the advertising entity. The advanced targeting data and parameters include device characteristics and user characteristics including at least one of conversion rate, ad engagement rate, installed software application (app) type on a user's device, and in-app purchase (IAP) activity of a user from any ad source.

Abstract translation: 描述了提供高级程序化广告定位的方法和系统。 在一个实施例中，系统包括存储介质，用于存储耦合到存储介质的一个或多个基于性能的算法和处理逻辑的指令。 响应于从广告实体接收到功能调用，处理逻辑被配置为执行一个或多个基于性能的算法的指令以分析包括广告活动的广告费用预算的功能呼叫的参数，并且分析高级定向数据 以及用于确定广告实体的定制广告系列的参数和规则。 高级定位数据和参数包括设备特征和用户特征，包括用户设备上的转换率，广告参与率，安装的软件应用（应用）类型中的至少一种以及来自任何用户的用户的应用内购买（IAP）活动 广告来源。