公开(公告)号：US11893602B2

公开(公告)日：2024-02-06

申请号：US17456780

申请日：2021-11-29

申请人： ADAP.TV, INC.

发明人： Amir Cory ,  Katherine Krzoska ,  Shubo Liu ,  Garrett Badeau

IPC分类号： G06Q30/00 ,  G06Q30/0242 ,  G06Q30/0241

CPC分类号： G06Q30/0244 ,  G06Q30/0277

摘要： Systems and methods are disclosed for optimizing distribution of resources to data elements, comprising receiving a designation of one or more data elements for distribution; receiving a designation of a plurality of electronic event types detectable over a network, the plurality of electronic event types being associated with receipt or electronic display of at least one data element of the one or more data elements, to be tracked; forecasting a return on investment, associated with distribution of the one or more data elements, based on a forecast of occurrences of the plurality of electronic event types; and optimizing distribution of resources to the one or more data elements based on the forecasted return on investment.

公开(公告)号：US10204355B1

公开(公告)日：2019-02-12

申请号：US14861800

申请日：2015-09-22

申请人： Adap.tv, Inc.

发明人： Amir Cory ,  Katherine Krzoska ,  Shubo Liu ,  Garrett Badeau

IPC分类号： G06Q30/00 ,  G06Q30/02

摘要： Systems and methods are disclosed for optimizing distribution of resources to data elements, comprising receiving a designation of one or more data elements for distribution; receiving a designation of a plurality of electronic event types detectable over a network, the plurality of electronic event types being associated with receipt or electronic display of at least one data element of the one or more data elements, to be tracked; forecasting a return on investment, associated with distribution of the one or more data elements, based on a forecast of occurrences of the plurality of electronic event types; and optimizing distribution of resources to the one or more data elements based on the forecasted return on investment.

公开(公告)号：US10102549B1

公开(公告)日：2018-10-16

申请号：US14843456

申请日：2015-09-02

申请人： Adap.tv, Inc.

发明人： Amir Cory ,  Garrett Badeau

IPC分类号： G06Q30/00 ,  G06Q30/02

摘要： In various embodiments, methods and systems for optimizing viewability rates by utilizing pre-bid client-side detection in autonomous bid-decisioning for advertising campaigns is provided. When provided with a unitary demand-side platform and sell-side platform system, advertisers may employ aspects of the present disclosure to pose a significant advantage in optimizing viewability rates for exchange sites purchased on the open digital advertising market. An advertiser, by way of the unitary demand-side and sell-side platform, can determine that runtime pre-bid viewability data corresponding to an exchange site is available. Based on the runtime pre-bid viewability data and historical performance data corresponding to the exchange site, an optimized calculation can be made to infer a substantially high likelihood of viewability if the exchange site is ultimately purchased by the advertiser. This optimized autonomous bid-decisioning can provide a significant advantage to advertisers in meeting their advertising campaign goals.