公开(公告)号：US11232483B2

公开(公告)日：2022-01-25

申请号：US16682089

申请日：2019-11-13

Applicant: ADOBE INC.

Inventor： Ritwik Sinha ,  David Arbour ,  Aahlad Manas Puli

IPC: G06Q30/00 ,  G06Q30/02

Abstract: Systems and methods are described for a causal marketing attribution process that includes the receiving of a plurality of marketing events associated with a customer and computing a sum of a plurality of channel-specific terms corresponding to the plurality of marketing events, wherein each of the plurality of channel-specific terms comprises a channel-specific base parameter and a channel-specific decay parameter. Additionally, the causal marketing attribution process computes a sum of a plurality of interaction terms, wherein each interaction term comprises a product of a pair of channel-specific terms, and determines a probability of a target outcome for the customer based on the sum of the plurality of channel-specific terms and the sum of the plurality of interaction terms.