公开(公告)号：US20230281642A1

公开(公告)日：2023-09-07

申请号：US17653157

申请日：2022-03-02

申请人： ADOBE INC.

发明人： Shiv Shankar ,  Sridhar Mahadevan ,  Moumita Sinha ,  Ritwik Sinha ,  Saayan Mitra ,  Viswanathan Swaminathan ,  Erin Davis

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0201

摘要： A system and method for content distribution without tracking is described. The system and method includes determining that device identifiers are not available for a first digital content channel; identifying a first cluster of users and a second cluster of users based on the determination that device identifiers are not available; providing first content and second content via the first digital content channel; monitoring user interactions on the first digital content channel to obtain a first conversion rate for users in the first cluster that receive the first content and a second conversion rate for users in the second cluster that receive the second content; computing a cross-cluster treatment effect based on the first conversion rate and the second conversion rate; computing a treatment effect for the first content based on the cross-cluster treatment effect; and providing the first content to a subsequent user based on the treatment effect.