公开(公告)号：US20250061488A1

公开(公告)日：2025-02-20

申请号：US18451590

申请日：2023-08-17

Applicant: ADOBE INC.

Inventor： Atanu R. Sinha ,  Ryan A. Rossi ,  Sunav Choudhary ,  Harshita Chopra ,  Paavan Indela ,  Veda Pranav Parwatala ,  Srinjayee Paul ,  Saurabh Mahapatra ,  Aurghya Maiti

IPC: G06Q30/0251 ,  G06N20/00 ,  G06Q30/0204

Abstract: Systems and methods for delivery aware audience segmentation and subsequent delivery of content are described. Embodiments are configured to obtain activity data for a user, assign the user to a user segment based on the activity data using a machine learning model, generate a reach prediction for the user segment, select a media channel for communicating with the user based on the user segment and the reach prediction, and provide targeted content to the user via the selected media channel. According to some aspects, the machine learning model is trained based on content reach data.