公开(公告)号：US11961109B2

公开(公告)日：2024-04-16

申请号：US16742386

申请日：2020-01-14

Applicant: ADOBE INC.

Inventor： Lei Zhang ,  Jun He ,  Tingting Xu ,  Jalaj Bhandari ,  Wuyang Dai ,  Zhenyu Yan

IPC: G06Q30/00 ,  G06F18/20 ,  G06N3/08 ,  G06N20/00 ,  G06Q10/107 ,  G06Q30/0207

CPC classification number: G06Q30/0239 ,  G06F18/295 ,  G06N3/08 ,  G06N20/00 ,  G06Q10/107

Abstract: Systems and methods for customer journey optimization in email marketing are described. The systems and methods may identify a plurality of messages for a first time period, wherein the plurality of messages are categorized according to a plurality of messages types, identify user information for a customer, wherein the user information includes user interaction data, determine a message type from the plurality of message types for the first time period based on the user information, wherein the message type is determined using a decision making model comprising a deep Q-learning neural network, select a message from the plurality of messages based on the determined message type, and transmit the message to the customer during the first time period based on the selection.