ANTICIPATING INTERESTS OF AN ONLINE USER
    1.
    发明申请
    ANTICIPATING INTERESTS OF AN ONLINE USER 有权
    在线用户的预期兴趣

    公开(公告)号:US20100250529A1

    公开(公告)日:2010-09-30

    申请号:US12412921

    申请日:2009-03-27

    IPC分类号: G06F17/30 G06F3/00

    CPC分类号: G06Q30/02

    摘要: Methods, systems, and computer-readable media for identifying intentions related to a user's present intention are provided. The user's present intention may be determined by mapping the user's current actions to a present intent. A related intent may be determined using an intent chain. The intent chain may be generated by analyzing patterns of user activities and mapping the patterns of activities to the underlying intents.

    摘要翻译: 提供了用于识别与用户目前意图相关的意图的方法,系统和计算机可读介质。 可以通过将用户的当前动作映射到当前意图来确定用户的目的意图。 可以使用意图链来确定相关意图。 意图链可以通过分析用户活动的模式并将活动模式映射到潜在意图来生成。

    PROVIDING A USER DRIVEN, EVENT TRIGGERED ADVERTISEMENT
    2.
    发明申请
    PROVIDING A USER DRIVEN, EVENT TRIGGERED ADVERTISEMENT 审中-公开
    提供用户驱动,事件触发广告

    公开(公告)号:US20090144124A1

    公开(公告)日:2009-06-04

    申请号:US11948739

    申请日:2007-11-30

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/02 G06Q30/0256

    摘要: Systems and methods are provided for adding an advertisement to a web page by associating advertisements with one or more visual objects e.g., text and/or pictures. Embodiments of the present invention include a method for selecting visual objects and associating the visual object with an advertisement after the web page has been displayed to the user. The visual object may be selected in part based on the user's interactions with the web page. An additional embodiment of the present invention displays the associated advertisement after a user clicks on or hovers over the selected visual object.

    摘要翻译: 提供了系统和方法,用于通过将广告与一个或多个视觉对象(例如文本和/或图片)相关联来将广告添加到网页。 本发明的实施例包括一种在向用户显示网页之后,选择可视对象并将可视对象与广告相关联的方法。 视觉对象可以部分地基于用户与网页的交互来选择。 在用户点击或悬停在所选择的视觉对象上之后,本发明的另外的实施例显示相关联的广告。