公开(公告)号：US20050076357A1

公开(公告)日：2005-04-07

申请号：US10875817

申请日：2004-06-24

Applicant: Adam Fenne

Inventor： Adam Fenne

IPC: H04H1/00 ,  H04H20/82 ,  H04H60/33 ,  H04H60/66 ,  H04N5/445 ,  H04N7/16 ,  H04N7/173 ,  H04H9/00 ,  H04N7/025 ,  H04N7/10

CPC classification number: H04H60/33 ,  H04H20/82 ,  H04H60/66 ,  H04H2201/70 ,  H04N7/17309 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/4331 ,  H04N21/458 ,  H04N21/4753 ,  H04N21/478 ,  H04N21/812

Abstract: At least first and second potential viewers deliver their personal demographic informations to a processing system (Internet processing server). Viewing information concerning their television or computer multimedia viewing habits are entered automatically from their respective viewing stations into the processing system. From this demographic and viewing information, the processing system determines pursuant to pre-determined criteria incorporated into processing system software the desired sponsored video message (advertisement), which is played when that viewer views multimedia at his/her viewing station. In other words, the video advertisements shown are selected for the individual viewer, and this determination is a dynamic determination based at least in part on the most recent viewing behavior of that viewer. The message can be pre-cached at the viewing station and shown when the multimedia content is not “available” for viewing at the station, and particularly when an initial portion of the multimedia content is being downloaded for later presentation at the station. Additionally, from all of the information delivered to the processing system, valuable viewer/viewing information can be processed and made available to a recipient.

Abstract translation: 至少第一和第二潜在观众将他们的个人人口信息提供给处理系统（因特网处理服务器）。 查看关于他们的电视或计算机多媒体观看习惯的信息从它们各自的观察站自动进入处理系统。 根据该人口统计学和观看信息，处理系统根据合并到处理系统软件中的预定标准确定当观众在其观看台观看多媒体时播放的期望的赞助视频消息（广告）。 换句话说，为个人观看者选择显示的视频广告，并且该确定是至少部分地基于该观看者的最近观看行为的动态确定。 该消息可以在观察站预先缓存，并且当多媒体内容不是“可用”用于在该站观看时显示，并且特别是当该多媒体内容的初始部分被下载以供在该站稍后呈现时。 另外，从提供给处理系统的所有信息中，可以处理有价值的观看者/观看信息并向接收者提供。